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Home > International Journal of Wine Business Research > Table of contents:Volume 22 issue 1
International Journal of Wine Business Research
ISSN: 1751-1062
Previously published as: International Journal of Wine Marketing
Online from: 2007
Subject Area: Marketing
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Table of contents:
Volume 22 issue 1
Published: 2010, Start page: p6Icon key: 
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| 1853364 | From co-operation to competition: market transformation among elite Napa Valley wine producers Ian M. Taplin (pp. 6 - 26) Keywords: Marketing strategy, Organizational change, United States of America, Viticulture, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (155kb) ] | Reprints & permissions |
| 1853365 | Enhancing long-term grape grower/winery relationships in the Australian wine industry Simon Somogyi, Amos Gyau, Elton Li, Johan Bruwer (pp. 27 - 41) Keywords: Australia, Channel relationships, Communication, Trust, Viticulture, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (115kb) ] | Reprints & permissions |
| 1853366 | Appellation as an indicator of quality Thomas Atkin, Ray Johnson (pp. 42 - 61) Keywords: Consumer behaviour, Quality, Regional marketing, United States of America, Viticulture, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (506kb) ] | Reprints & permissions |
| 1853367 | Wine sales in British public houses John D. Pratten, Jean-Baptiste Carlier (pp. 62 - 72) Keywords: Marketing strategy, Sales, United Kingdom, Wines Article type: Case study Please login | Abstract & purchase [ HTML & PDF (95kb) ] | Reprints & permissions |
| 1853368 | Evaluating the economic performance of Spanish wineries Ricardo Sellers-Rubio (pp. 73 - 84) Keywords: Economic performance, Organizational effectiveness, Profit, Spain, Viticulture, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (116kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 1853369 | From growers to wineries to public houses and consumers: collaboration, competition, and performance Ulrich R. Orth Abstract | View HTML |
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