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Journal cover: Worldwide Hospitality and Tourism Themes

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Online from: 2009

Subject Area: Tourism and Hospitality

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Tourism cooperative for scaling up community-based tourism


Document Information:
Title:Tourism cooperative for scaling up community-based tourism
Author(s):Nor Haniza Mohamad, (Faculty of Management, Universiti Teknologi Malaysia, Skudai, Malaysia), Amran Hamzah, (Faculty of Built Environment, Universiti Teknologi Malaysia, Skudai, Malaysia)
Citation:Nor Haniza Mohamad, Amran Hamzah, (2013) "Tourism cooperative for scaling up community-based tourism", Worldwide Hospitality and Tourism Themes, Vol. 5 Iss: 4, pp.315 - 328
Keywords:Broad-based organizational structure, Communities, Community cooperative, Community-based tourism, Community-based tourism business model, Co-operative organizations, KOPEL, MESCOT, Miso Walai Homestay, Tourism, Tourism cooperative
Article type:General review
DOI:10.1108/WHATT-03-2013-0017 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:The authors would like to thank the Ministry of Higher Education for the fund provided through LRGS VOT 4L801.
Abstract:

Purpose – The purpose of this paper is to share how a tourism cooperative creates economic sustainability as well as bringing socio-cultural and environmental benefits to its members.

Design/methodology/approach – The authors' case study was the Miso Walai Homestay in Batu Puteh on the Kinabatangan River of Sabah, Malaysia. In-depth interviews were conducted with cooperative managers and cooperative members who were identified through the purposive sampling method. Direct observation was used to gain an understanding of ground reality.

Findings – A community cooperative effectively manages economic, socio-cultural, and environmental concerns of the local people. Society's perception of entrepreneurship and main-streaming has changed. Shareholdership enables higher community involvement in the decision-making processes, increases tourism income distribution, solidifies the sense of ownership, strengthens social cohesion and, inevitably, increases community support.

Practical implications – The lessons learned from the experience of the Model of Economically Sustainable Community Tourism (MESCOT) in using a community cooperative to run its community-based tourism (CBT), which eventually expanded its economic benefits, are relevant to researchers and practitioners, and can guide other local CBT organizations in Malaysia.

Originality/value – Although the case study referred to a specific community in Malaysia, the findings do prove that an effective model for community-based tourism is possible and has potential for replication in other places with similar enabling environments.



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