Online from: 2009
Subject Area: Tourism and Hospitality
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|Title:||Tourism cooperative for scaling up community-based tourism|
|Author(s):||Nor Haniza Mohamad, (Faculty of Management, Universiti Teknologi Malaysia, Skudai, Malaysia), Amran Hamzah, (Faculty of Built Environment, Universiti Teknologi Malaysia, Skudai, Malaysia)|
|Citation:||Nor Haniza Mohamad, Amran Hamzah, (2013) "Tourism cooperative for scaling up community-based tourism", Worldwide Hospitality and Tourism Themes, Vol. 5 Iss: 4, pp.315 - 328|
|Keywords:||Broad-based organizational structure, Communities, Community cooperative, Community-based tourism, Community-based tourism business model, Co-operative organizations, KOPEL, MESCOT, Miso Walai Homestay, Tourism, Tourism cooperative|
|Article type:||General review|
|DOI:||10.1108/WHATT-03-2013-0017 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The authors would like to thank the Ministry of Higher Education for the fund provided through LRGS VOT 4L801.|
Purpose – The purpose of this paper is to share how a tourism cooperative creates economic sustainability as well as bringing socio-cultural and environmental benefits to its members.
Design/methodology/approach – The authors' case study was the Miso Walai Homestay in Batu Puteh on the Kinabatangan River of Sabah, Malaysia. In-depth interviews were conducted with cooperative managers and cooperative members who were identified through the purposive sampling method. Direct observation was used to gain an understanding of ground reality.
Findings – A community cooperative effectively manages economic, socio-cultural, and environmental concerns of the local people. Society's perception of entrepreneurship and main-streaming has changed. Shareholdership enables higher community involvement in the decision-making processes, increases tourism income distribution, solidifies the sense of ownership, strengthens social cohesion and, inevitably, increases community support.
Practical implications – The lessons learned from the experience of the Model of Economically Sustainable Community Tourism (MESCOT) in using a community cooperative to run its community-based tourism (CBT), which eventually expanded its economic benefits, are relevant to researchers and practitioners, and can guide other local CBT organizations in Malaysia.
Originality/value – Although the case study referred to a specific community in Malaysia, the findings do prove that an effective model for community-based tourism is possible and has potential for replication in other places with similar enabling environments.
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