Journal of Historical Research in Marketing

ISSN: 1755-750X

Online from: 2009

Subject Area: Marketing

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Volume 5 issue 3 - Latest Issue

Published: 2013

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Articles
Article Id:	Article Information:
17090052	Remembering Female Contributors to Marketing Theory, Thought and Practice Mark Tadajewski, Pauline Maclaran Please login [ PDF (325kb) ]
17090034	"'A Dozen Ideas to the Minute': Advertising Women, Advertising to Women" Jennifer Scanlon Article type: Research paper Please login [ PDF (427kb) ]
17089965	Pauline Arnold (1894 – 1974): Pioneer in Market Research Brian Jones Article type: Research paper Please login [ PDF (1403kb) ]
17090071	Beyond "Caste-typing"?: Caroline Robinson Jones, Advertising Pioneer and Trailblazer Judy Foster Davis Article type: Research paper Please login [ PDF (1255kb) ]
17089944	Pioneering Consumer Economist: Elizabeth Ellis Hoyt (1893-1980) Elizabeth Parsons Article type: Research paper Please login [ PDF (486kb) ]
17090035	Lillian Gilbreth’s Psychologically Enriched Scientific Management of Women Consumers Laurel D. Graham Article type: Case study Please login [ PDF (527kb) ]
17089959	Helen Woodward and Hazel Kyrk: Economic Radicalism, Consumption Symbolism and Female Contributions to Marketing Theory and Advertising Practice Mark Tadajewski Article type: Research paper Please login [ PDF (584kb) ]

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