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Home > Journal of Historical Research in Marketing > Table of contents:Volume 1 issue 1
Journal of Historical Research in Marketing
ISSN: 1755-750X
Online from: 2009
Subject Area: Marketing
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Table of contents:
Volume 1 issue 1
Published: 2009, Start page: p10Special Issue: Special Issue Honoring Stanley C. Hollander
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1775123 | My life on Mt Olympus Stanley C. Hollander (pp. 10 - 33) Keywords: Curricula, Higher education, Marketing, United States of America, Universities Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (143kb) ] |
| 1775124 | An uncommon scholar Robert W. Nason (pp. 34 - 54) Keywords: History, Marketing, Marketing theory, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (119kb) ] | Reprints & permissions |
| 1775125 | Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing D.G. Brian Jones, Eric H. Shaw, Deborah Goldring (pp. 55 - 73) Keywords: Conferences, History, Marketing theory Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (116kb) ] | Reprints & permissions |
| 1775126 | A litotes of what you fancy: some thoughts on Stanley Hollander's writing style Stephen Brown (pp. 74 - 92) Keywords: Creative writing, Historical research, Literary forms Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (116kb) ] | Reprints & permissions |
| 1775127 | General Book Store in Chicago, 1938-1947: linking neighborhood to nation Terrence H. Witkowski (pp. 93 - 121) Keywords: Economic depression, History, Retailing, Small enterprises, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (680kb) ] | Reprints & permissions |
| 1775128 | Competition, cooperation and open price associations: Relationship marketing and Arthur Jerome Eddy (1859-1920) Mark Tadajewski (pp. 122 - 143) Keywords: Marketing theory, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (230kb) ] | Reprints & permissions |
| 1775129 | Reflections on Stan Hollander: the early MSU years and CHARM William Lazer (pp. 146 - 150) Keywords: Academic staff, History, Marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (49kb) ] | Reprints & permissions |
| 1775130 | Hollander's doctoral seminar in the history of marketing thought D.G. Brian Jones, William Keep (pp. 151 - 164) Keywords: History, Marketing theory, Teaching, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (94kb) ] | Reprints & permissions |
| 1775131 | Lost and found: Stanley C. Hollander's (1956) Paula A. McLean (pp. 165 - 170) Keywords: History, Labelling, Marketing, Monographs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (249kb) ] | Reprints & permissions |
| 1775132 | Lost and found: Stanley C. Hollander's (1953) Maureen A. Bourassa, William H. Murphy (pp. 171 - 177) Keywords: History, Marketing, Sales Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (65kb) ] | Reprints & permissions |
Explorations and insights
| Article Id: | Article Information: |
|---|---|
| 1775134 | Looking backward - and ahead: the Explorations & Insights section Stanley J. Shapiro Please login | Abstract & purchase [ HTML ] Editorial |
| 1775133 | Making (marketing) history! D.G. Brian Jones Abstract | View HTML |
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