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Home > Journal of Historical Research in Marketing > Table of contents:Volume 2 issue 4
Journal of Historical Research in Marketing
ISSN: 1755-750X
Online from: 2009
Subject Area: Marketing
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Table of contents:
Volume 2 issue 4
Published: 2010, Start page: p370Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1896201 | The marketing discipline comes of age, 1934-1936 Terrence H. Witkowski (pp. 370 - 396) Keywords: History, Marketing, Marketing theory Article type: Research paper Abstract | View HTML | View PDF (315kb) | Reprints & permissions |
| 1896202 | The emergence of MP3 technology Janice Denegri-Knott, Mark Tadajewski (pp. 397 - 425) Keywords: History, Internet, Music, New products, Product development Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (173kb) ] | Reprints & permissions |
| 1896203 | Alfred P. Sloan's 1921 repositioning strategy Thomas L. Powers, Jocelyn L. Steward (pp. 426 - 442) Keywords: Automotive industry, Market segmentation, Marketing strategy, Pricing, Product positioning, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
| 1896204 | Doctoral seminars in marketing theory: For incorporating the history of marketing practice and thought Shelby D. Hunt (pp. 443 - 456) Keywords: History, Marketing, Marketing theory, Seminars Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (87kb) ] | Reprints & permissions |
| 1896205 | The history of marketing thought: a teaching reflection Christine Domegan (pp. 457 - 466) Keywords: History, Marketing, Marketing theory, Teaching Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (68kb) ] | Reprints & permissions |
| 1896206 | Teaching the history of marketing theory Ben Wooliscroft, Rob Lawson (pp. 467 - 478) Keywords: Curricula, History, Marketing, Marketing theory, Students, Teaching Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (81kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
|---|---|
| 1896207 | Editorial Brian Jones, Stanley Shapiro Abstract | View HTML |
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