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Journal of Historical Research in Marketing

ISSN: 1755-750X

Online from: 2009

Subject Area: Marketing

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References for:
The marketing discipline comes of age, 1934-1936

There are 53 references for this article:

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2. (2006) A Twenty-first Century Guide to Aldersonian Marketing Thought,
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3. Agnew, H.E. (1941) "The history of the American Marketing Association", Journal of Marketing, Vol.5 No.April pp374-9
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21. Jones, D.G.B., Shaw, E.H. (2006) "Historical research in the Journal of Macromarketing", Journal of Macromarketing, Vol.26 No.December pp178-92
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22. Kuhn, T.S. (1970) The Structure of Scientific Revolutions,
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23. Litman, S. (1950) "The beginnings of teaching marketing in American universities", Journal of Marketing, Vol.15 No.October pp220-3
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24. Mason, R.S. (1998) "Breakfast in Detroit: economics, marketing, and consumer theory, 1930 to 1950", Journal of Macromarketing, Vol.18 No.Fall pp145-52
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26. Maynard, H.H. (1941) "Marketing courses prior to 1910", Journal of Marketing, Vol.5 No.April pp382-4
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27. Maynard, H.H. (1942) "Early teachers of marketing", Journal of Marketing, Vol.7 No.October pp158-9
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28. Nevett, T. (1991) "Historical investigation and the practice of marketing", Journal of Marketing, Vol.55 No.July pp13-25
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29. Nevett, T., Hollander, S.C. (1994) "Toward a circumscription of marketing history: an editorial manifesto", Journal of Macromarketing, Vol.14 No.Spring pp3-7
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30. Patterson, A., Bradshaw, A., Brown, S. (2008) "Don't forget the fruit gums, chum': marketing under erasure and renewal", Marketing Theory, Vol.8 No.December pp449-64
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31. Peterson, T. (1964) Magazines in the Twentieth Century,
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32. Richardson, A.J. (2008) "Strategies in the development of accounting history as an academic discipline", Accounting History, Vol.13 No.August pp247-80
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33. Schultze, Q.J. (1982) "‘An honorable place’: the quest for professional advertising education, 1900-1917", Business History Review, Vol.56 No.Spring pp16-32
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34. Shapiro, S.J., Svensson, G. (2007) "Editorial: assessing and building upon Wroe Alderson's intellectual legacy", European Business Review, Vol.19 No.6
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35. Shaw, A.W. (1912) "Some problems in market distribution", Quarterly Journal of Economics, Vol.26 No.August pp706-65
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36. Shaw, E.H., Jones, D.G.B. (2005) "A history of schools of marketing thought", Marketing Theory, Vol.5 No.September pp239-82
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37. Shaw, E.H., Lazer, W., Pirog, S.F. III (2007) "Wroe Alderson: father of modern marketing", European Business Review, Vol.19 No.6 pp440-51
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38. Shaw, E.H., Tamilia, R. (2001) "Robert Bartels and the history of marketing thought", Journal of Macromarketing, Vol.21 No.December pp156-63
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39. Shumway, D.R., Messer-Davidow, E. (1991) "Disciplinarity: an introduction", Poetics Today, Vol.12 No.Summer pp201-25
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40. Smith, R.A., Lux, D.S. (1993) "Historical methods in consumer research: developing causal explanations for change", Journal of Consumer Research, Vol.19 No.March pp595-610
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41. Smith, W.R. (1966) "Wroe Alderson", Journal of Marketing, Vol.30 No.January pp64-5
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42. Tadajewski, M., Saren, M. (2008) "The past is a foreign country: amnesia and marketing theory", Marketing Theory, Vol.8 No.December pp323-38
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43. Weld, L.D.H. (1917a) "Marketing agencies between manufacturer and jobber", Quarterly Journal of Economics,
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44. Weld, L.D.H. (1917b) "Marketing functions and mercantile organization", American Economic Review, Vol.7 No.2 pp306-18
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45. Weld, L.D.H. (1941) "Early experiences in teaching courses in marketing", Journal of Marketing, Vol.5 No.April pp380-1
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46. Wilkie, W.L., Moore, E.S. (2003) "Scholarly research in marketing: exploring the ‘4 Eras’ of thought development", Journal of Public Policy & Marketing, Vol.22 No.Fall pp116-46
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47. Wilkie, W.L., Moore, E.S. (2006) "Macromarketing as a pillar of marketing thought", Journal of Macromarketing, Vol.26 No.December pp224-32
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48. Witkowski, T.H. (2005) "Sources of immoderation and proportion in marketing thought", Marketing Theory, Vol.5 No.June pp221-31
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49. Witkowski, T.H. (2009) "‘The art of commerce according to American norms’: two early Polish language texts on selling and salesmanship", Marketing History: Strengthening, Straightening and Extending, Conference on Historical Analysis and Research in Marketing, pp311-21
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50. Witkowski, T.H., Jones, D.G.B. (2006) "Qualitative historical research in marketing", Handbook of Qualitative Research Methods in Marketing, pp70-82
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51. Wood, J.P. (1963) "Neil H. Borden", Journal of Marketing, Vol.27 No.January pp75-7
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52. Wright, J.S. (1965) "Theodore N. Beckman", Journal of Marketing, Vol.29 No.July pp63-4
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53. Wright, J.S. (1969) "Reavis Cox", Journal of Marketing, Vol.33 No.January pp97-8
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