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Journal cover: Journal of Historical Research in Marketing

Journal of Historical Research in Marketing

ISSN: 1755-750X

Online from: 2009

Subject Area: Marketing

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Table of contents:
Volume 3 issue 1

Published: 2011, Start page: p10
Special Issue: Honoring Donald F. Dixon
Guest editor(s): Eric H. Shaw and Ian F. Wilkinson

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Articles
Article Id: Article Information:
1906147 Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago: A student's reaction
Donald F. Dixon (pp. 10 - 28)
Keywords: History, Marketing management, Marketing theory
Article type: General review
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1906148 Tipping point: the teaching of the Wharton marketing theory seminar 50 years ago
Ian F. Wilkinson (pp. 29 - 32)
Keywords: History, Marketing management, Marketing systems, Marketing theory
Article type: General review
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1906149 The timeless intellectual contributions of Donald F. Dixon
Robert D. Tamilia (pp. 33 - 52)
Keywords: History, Macro marketing, Marketing, Marketing theory
Article type: Conceptual paper
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1906150 The marketing mix paradigm and the Dixonian systems perspective of marketing
Bert Rosenbloom, Boryana Dimitrova (pp. 53 - 66)
Keywords: Marketing mix, Marketing theory
Article type: Conceptual paper
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1906151 Giving voice to marketing's intellectual heritage: Dixon's view of marketing as value creation
Stephen F. Pirog III, Michael F. Smith (pp. 67 - 75)
Keywords: History, Market segmentation, Marketing theory, Product differentiation, Services marketing
Article type: Research paper
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1906152 Households: a systematic unit of analysis through history
Carol Kaufman-Scarborough (pp. 76 - 95)
Keywords: Consumer behavior, History, Homelessness, Household, Products, Systems theory
Article type: Research paper
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1906153 Don Dixon: a scholar of marketing and gentleman of the first order
Ian Wilkinson (pp. 96 - 107)
Keywords: History, Marketing, Marketing systems, Marketing theory
Article type: General review
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1906154 Remembering Don Dixon
Roger A. Layton (pp. 108 - 110)
Keywords: Australia, Marketing, Marketing systems
Article type: Viewpoint
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1906155 Donald F. Dixon – a true mentor
Keith Blois (pp. 111 - 117)
Keywords: Marketing, Social responsibility, Social systems
Article type: Research paper
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1906156 Dixon's library: on the structuring of the marketplace and marketing practices
Mark Tadajewski (pp. 118 - 130)
Keywords: Books, Critical marketing, History, Marketing theory
Article type: Viewpoint
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1906157 Reflections on the Dixon seminar: the development of marketing thought and theory
Eric H. Shaw (pp. 131 - 143)
Keywords: History, Marketing, Marketing theory, Seminars
Article type: General review
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The literature keeps growing

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1906162 The literature keeps growing
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Note from the publisher

1906158 A new company descriptor takes us into a new era
Rebecca Marsh
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Guest editorial

1906159 Guest editorial
Eric H. Shaw, Ian F. Wilkinson
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Call for papers

1906160 Special issue on the evolution of key marketing concepts
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1906161 Special issue on marketing, public policy, and history: looking backward and ahead
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