Journal of Historical Research in Marketing

ISSN: 1755-750X

Online from: 2009

Subject Area: Marketing

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Table of contents:
Volume 3 issue 1

Published: 2011, Start page: p10
Special Issue: Honoring Donald F. Dixon
Guest editor(s): Eric H. Shaw and Ian F. Wilkinson

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Articles
Article Id:	Article Information:
1906147	Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago: A student's reaction Donald F. Dixon (pp. 10 - 28) Keywords: History, Marketing management, Marketing theory Article type: General review Please login \| Abstract & purchase [ HTML & PDF (125kb) ] \| Reprints & permissions
1906148	Tipping point: the teaching of the Wharton marketing theory seminar 50 years ago Ian F. Wilkinson (pp. 29 - 32) Keywords: History, Marketing management, Marketing systems, Marketing theory Article type: General review Please login \| Abstract & purchase [ HTML & PDF (45kb) ] \| Reprints & permissions
1906149	The timeless intellectual contributions of Donald F. Dixon Robert D. Tamilia (pp. 33 - 52) Keywords: History, Macro marketing, Marketing, Marketing theory Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (122kb) ] \| Reprints & permissions
1906150	The marketing mix paradigm and the Dixonian systems perspective of marketing Bert Rosenbloom, Boryana Dimitrova (pp. 53 - 66) Keywords: Marketing mix, Marketing theory Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (89kb) ] \| Reprints & permissions
1906151	Giving voice to marketing's intellectual heritage: Dixon's view of marketing as value creation Stephen F. Pirog III, Michael F. Smith (pp. 67 - 75) Keywords: History, Market segmentation, Marketing theory, Product differentiation, Services marketing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (67kb) ] \| Reprints & permissions
1906152	Households: a systematic unit of analysis through history Carol Kaufman-Scarborough (pp. 76 - 95) Keywords: Consumer behavior, History, Homelessness, Household, Products, Systems theory Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (118kb) ] \| Reprints & permissions
1906153	Don Dixon: a scholar of marketing and gentleman of the first order Ian Wilkinson (pp. 96 - 107) Keywords: History, Marketing, Marketing systems, Marketing theory Article type: General review Please login \| Abstract & purchase [ HTML & PDF (89kb) ] \| Reprints & permissions
1906154	Remembering Don Dixon Roger A. Layton (pp. 108 - 110) Keywords: Australia, Marketing, Marketing systems Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (39kb) ] \| Reprints & permissions
1906155	Donald F. Dixon – a true mentor Keith Blois (pp. 111 - 117) Keywords: Marketing, Social responsibility, Social systems Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (58kb) ] \| Reprints & permissions
1906156	Dixon's library: on the structuring of the marketplace and marketing practices Mark Tadajewski (pp. 118 - 130) Keywords: Books, Critical marketing, History, Marketing theory Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (92kb) ] \| Reprints & permissions
1906157	Reflections on the Dixon seminar: the development of marketing thought and theory Eric H. Shaw (pp. 131 - 143) Keywords: History, Marketing, Marketing theory, Seminars Article type: General review Please login \| Abstract & purchase [ HTML & PDF (187kb) ] \| Reprints & permissions

The literature keeps growing

Article Id:	Article Information:
1906162	The literature keeps growing Please login \| Abstract & purchase [ HTML ] Note from the publisher
1906158	A new company descriptor takes us into a new era Rebecca Marsh Abstract \| View HTML Guest editorial
1906159	Guest editorial Eric H. Shaw, Ian F. Wilkinson Abstract \| View HTML Call for papers
1906160	Special issue on the evolution of key marketing concepts Abstract \| View HTML
1906161	Special issue on marketing, public policy, and history: looking backward and ahead Abstract \| View HTML

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Journal of Historical Research in Marketing

Table of contents:Volume 3 issue 1

The literature keeps growing

Note from the publisher

Guest editorial

Call for papers

Further Information

Table of contents:
Volume 3 issue 1