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Home > Journal of Historical Research in Marketing > Table of contents:Volume 3 issue 2
Journal of Historical Research in Marketing
ISSN: 1755-750X
Online from: 2009
Subject Area: Marketing
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Table of contents:
Volume 3 issue 2
Published: 2011, Start page: p156Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1922239 | A brief history of the gasoline service station Theodore N. Beckman (pp. 156 - 172) Keywords: Gasoline, Oil industry, Retailing, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] |
| 1922240 | The impact of technology on evolving roles of salespeople Paul Christ, Rolph Anderson (pp. 173 - 193) Keywords: History, Information technology, Innovation, Sales force, Selling methods Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (132kb) ] | Reprints & permissions |
| 1922241 | Marketing: is management all that there is? Roger A. Layton (pp. 194 - 213) Keywords: Marketing management, Marketing systems, Marketing theory Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (131kb) ] | Reprints & permissions |
| 1922242 | A life course perspective of family meals via the life grid method Robert L. Harrison III, Ann Veeck, James W. Gentry (pp. 214 - 233) Keywords: Diet, Elderly people, Individual behaviour, Interviews, Lifestyles, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (320kb) ] | Reprints & permissions |
| 1922243 | Wal-Mart and the historians: a review Caleb Wellum (pp. 234 - 243) Keywords: Multinational companies, National cultures, Retailing, United States of America Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (74kb) ] | Reprints & permissions |
| 1922244 | Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951-1965) E.D. McGarry (1891-1973) (pp. 244 - 250) Keywords: Higher education, Marketing theory, Seminars Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (59kb) ] |
| 1922245 | Reflections on the American Marketing Association Doctoral Consortium William Lazer, Peter D. Bennett (pp. 251 - 260) Keywords: Marketing theory, Professional associations, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (75kb) ] | Reprints & permissions |
| 1922246 | Institutionalization of macromarketing Robert W. Nason (pp. 261 - 268) Keywords: Macro marketing, Professional associations, Seminars Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (68kb) ] | Reprints & permissions |
The literature keeps growing
| Article Id: | Article Information: |
|---|---|
| 1922249 | The literature keeps growing Please login | Abstract & purchase [ HTML ] Editorial |
| 1912145 | Editorial Abstract | View HTMLCall for papers |
| 1922247 | Special issue on marketing, public policy, and history: looking backward and ahead Abstract | View HTML |
| 1922248 | Special issue on marketing sport through the ages Abstract | View HTML |
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