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Journal cover: Journal of Historical Research in Marketing

Journal of Historical Research in Marketing

ISSN: 1755-750X

Online from: 2009

Subject Area: Marketing

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Table of contents:
Volume 3 issue 2

Published: 2011, Start page: p156

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Articles
Article Id: Article Information:
1922239 A brief history of the gasoline service station
Theodore N. Beckman (pp. 156 - 172)
Keywords: Gasoline, Oil industry, Retailing, United States of America
Article type: Research paper
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1922240 The impact of technology on evolving roles of salespeople
Paul Christ, Rolph Anderson (pp. 173 - 193)
Keywords: History, Information technology, Innovation, Sales force, Selling methods
Article type: Research paper
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1922241 Marketing: is management all that there is?
Roger A. Layton (pp. 194 - 213)
Keywords: Marketing management, Marketing systems, Marketing theory
Article type: Conceptual paper
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1922242 A life course perspective of family meals via the life grid method
Robert L. Harrison III, Ann Veeck, James W. Gentry (pp. 214 - 233)
Keywords: Diet, Elderly people, Individual behaviour, Interviews, Lifestyles, United States of America
Article type: Research paper
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1922243 Wal-Mart and the historians: a review
Caleb Wellum (pp. 234 - 243)
Keywords: Multinational companies, National cultures, Retailing, United States of America
Article type: Literature review
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1922244 Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951-1965)
E.D. McGarry (1891-1973) (pp. 244 - 250)
Keywords: Higher education, Marketing theory, Seminars
Article type: Viewpoint
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1922245 Reflections on the American Marketing Association Doctoral Consortium
William Lazer, Peter D. Bennett (pp. 251 - 260)
Keywords: Marketing theory, Professional associations, United States of America
Article type: Research paper
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1922246 Institutionalization of macromarketing
Robert W. Nason (pp. 261 - 268)
Keywords: Macro marketing, Professional associations, Seminars
Article type: Research paper
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The literature keeps growing

Article Id: Article Information:
17096271 The literature keeps growing
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Editorial

17096268 Editorial
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Call for papers

17096269 Special issue on marketing, public policy, and history: looking backward and ahead
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17096270 Special issue on marketing sport through the ages
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