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Journal cover: International Journal of Intelligent Computing and Cybernetics

International Journal of Intelligent Computing and Cybernetics

ISSN: 1756-378X

Online from: 2008

Subject Area: Electrical & Electronic Engineering

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A neuro-computational intelligence analysis of the US retailers' efficiency


Document Information:
Title:A neuro-computational intelligence analysis of the US retailers' efficiency
Author(s):Mohamed M. Mostafa, (College of Business, Auburn University, Auburn, Alabama, USA)
Citation:Mohamed M. Mostafa, (2010) "A neuro-computational intelligence analysis of the US retailers' efficiency", International Journal of Intelligent Computing and Cybernetics, Vol. 3 Iss: 1, pp.135 - 162
Keywords:Data analysis, Neural nets, Retail trade, Stores and supermarkets, United States of America
Article type:Technical paper
DOI:10.1108/17563781011028587 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – Understanding efficiency levels is crucial for understanding the competitive structure of a market and/or segments of a market. The purpose of this paper is to assess the market performance of the top retailers in the USA using 2007 operating data. It also aims to benchmark the performance of neuro-intelligence models against traditional statistical techniques.

Design/methodology/approach – This paper uses neuro-intelligence models to classify the relative efficiency of top USA retailers. Accuracy indices derived from the application of a non-parametric data envelopment analysis approach are used to assess the classification accuracy of the models.

Findings – Results indicate that the neuro-intelligence models are superior to traditional statistical methods. The paper also shows that the neuro-intelligence models have a great potential for the classification of retailers' relative efficiency due to their robustness and flexibility of modeling algorithms.

Originality/value – The paper contributes practically and methodologically through the comparison of various parametric and non-parametric techniques, which results in considerable information for business analysis.



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