Advanced Search
Journal search
Journal cover: Asia-Pacific Journal of Business Administration

Asia-Pacific Journal of Business Administration

ISSN: 1757-4323

Online from: 2009

Subject Area: Management Science/Management Studies

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

Building social capital through corporate social investment

Document Information:
Title:Building social capital through corporate social investment
Author(s):David Cooke, (Graduate College of Management, Southern Cross University, Tweed Heads, Australia)
Citation:David Cooke, (2010) "Building social capital through corporate social investment", Asia-Pacific Journal of Business Administration, Vol. 2 Iss: 1, pp.71 - 87
Keywords:Australia, Corporate social responsibility, Non-profit organizations, Partnership, Philanthropy, Social capital
Article type:Research paper
DOI:10.1108/17574321011028981 (Permanent URL)
Publisher:Emerald Group Publishing Limited

Purpose – Whereas previously the objectives of the corporation are seen by many as antithetical to the aims of the not-for-profit sector, we are now in fact seeing far greater interaction between the two. The purpose of this paper is to examine this trend and the motivation of both to form partnerships.

Design/methodology/approach – Reference is made to a range of literature as well as interviews with those immersed in this field and case study material involving large corporations.

Findings – What emerges is that typically if the not-for-profit sector has approached business for support it has been an appeal to altruism. This paper suggests that the not-for-profit world has undersold itself and has in fact the answer to many of the problems that business faces today, and that benefits to corporations who engage in corporate social investment (CSI) include enhanced ability to attract and retain high calibre staff, enhanced reputation and branding and marketing benefits.

Research limitations/implications – As this paper draws on qualitative research further quantitative research throughout the Asia Pacific region is suggested in order to measure return on investment from social investment programmes.

Practical implications – The paper suggests that this relationship is one that requires careful management to facilitate a successful engagement process and maximise outcomes for both parties.

Originality/value – The paper concludes that significant benefits accrue for corporations who engage in CSI and hence this has ramifications on how the nor-for-profit sector should approach potential corporate partners. An appeal to commercial motivations rather than to altruism or the moral imperative.

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (103kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions