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Journal cover: Journal of Islamic Marketing

Journal of Islamic Marketing

ISSN: 1759-0833

Online from: 2010

Subject Area: Marketing

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Table of contents:
Volume 1 issue 2

Published: 2010, Start page: p101

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Articles
Article Id: Article Information:
1865394 On Islamic branding: brands as good deeds
Baker Ahmad Alserhan (pp. 101 - 106)
Keywords: Brands, Islam, Religion
Article type: Research paper
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1865395 Shaping the Halal into a brand?
Jonathan A.J. Wilson, Jonathan Liu (pp. 107 - 123)
Keywords: Brands, Ethics, Islam, Marketing
Article type: Conceptual paper
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1865396 The constructs mediating religions' influence on buyers and consumers
Nazlida Muhamad, Dick Mizerski (pp. 124 - 135)
Keywords: Consumer behaviour, Marketing, Religion
Article type: Conceptual paper
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1865397 Is spiritual tourism a new strategy for marketing Islam?
Farooq Haq, Ho Yin Wong (pp. 136 - 148)
Keywords: Australia, Islam, Marketing, Religion, Tourism
Article type: Research paper
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1865398 Islamic perspectives on marketing
Muhammad Arham (pp. 149 - 164)
Keywords: Islam, Marketing, Marketing theory
Article type: Conceptual paper
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1865399 Iranian generation Y female market segmentation
Kambiz Heidarzadeh Hanzaee, Sara Aghasibeig (pp. 165 - 176)
Keywords: Age groups, Consumer behaviour, Decision making, Iran, Market segmentation, Shopping
Article type: Research paper
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1865400 Saipa Group, Iran – using strategic brand extensions to build relationships
Jonathan A.J. Wilson, Svend Hollensen (pp. 177 - 188)
Keywords: Advertising, Automotive industry, Brand extensions, Employee relations, Iran, National cultures
Article type: Case study
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Book Review

Article Id: Article Information:
1865393 Marketing Dans Un Environnement Islamique
Cedomir Nestorovic
pp. 191 - 191
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Corrigendum

1865401 Corrigendum
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Article review

1865402 E-commerce from an Islamic perspective
Amjad Shamim
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