ISSN: 1759-0833
Online from: 2010
Subject Area: Marketing
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| Article Id: | Article Information: |
|---|---|
| 1865394 | On Islamic branding: brands as good deeds Baker Ahmad Alserhan (pp. 101 - 106) Keywords: Brands, Islam, Religion Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (54kb) ] | Reprints & permissions |
| 1865395 | Shaping the Jonathan A.J. Wilson, Jonathan Liu (pp. 107 - 123) Keywords: Brands, Ethics, Islam, Marketing Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (118kb) ] | Reprints & permissions |
| 1865396 | The constructs mediating religions' influence on buyers and consumers Nazlida Muhamad, Dick Mizerski (pp. 124 - 135) Keywords: Consumer behaviour, Marketing, Religion Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (77kb) ] | Reprints & permissions |
| 1865397 | Is spiritual tourism a new strategy for marketing Islam? Farooq Haq, Ho Yin Wong (pp. 136 - 148) Keywords: Australia, Islam, Marketing, Religion, Tourism Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (88kb) ] | Reprints & permissions |
| 1865398 | Islamic perspectives on marketing Muhammad Arham (pp. 149 - 164) Keywords: Islam, Marketing, Marketing theory Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (96kb) ] | Reprints & permissions |
| 1865399 | Iranian generation Y female market segmentation Kambiz Heidarzadeh Hanzaee, Sara Aghasibeig (pp. 165 - 176) Keywords: Age groups, Consumer behaviour, Decision making, Iran, Market segmentation, Shopping Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (77kb) ] | Reprints & permissions |
| 1865400 | Saipa Group, Iran – using strategic brand extensions to build relationships Jonathan A.J. Wilson, Svend Hollensen (pp. 177 - 188) Keywords: Advertising, Automotive industry, Brand extensions, Employee relations, Iran, National cultures Article type: Case study Please login | Abstract & purchase [ HTML & PDF (83kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 1865393 | Marketing Dans Un Environnement Islamique Cedomir Nestorovic pp. 191 - 191 Please login | Abstract & purchase [ HTML ] Corrigendum |
| 1865401 | CorrigendumArticle review |
| 1865402 | E-commerce from an Islamic perspective Amjad Shamim Please login | Abstract & purchase [ HTML ] |