Online from: 2010
Subject Area: Marketing
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|Title:||Islamic marketing: insights from a critical perspective|
|Author(s):||Aliakbar Jafari, (Department of Marketing, University of Strathclyde, Glasgow, UK)|
|Citation:||Aliakbar Jafari, (2012) "Islamic marketing: insights from a critical perspective", Journal of Islamic Marketing, Vol. 3 Iss: 1, pp.22 - 34|
|Keywords:||Critical perspective, Information dissemination, Islam, Islamic marketing, Marketing, Marketing theory, Markets|
|DOI:||10.1108/17590831211206563 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to encourage a critical dialogue within the realm of
Design/methodology/approach – The author uses a critical approach.
Findings – The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique.
Research limitations/implications – The paper highlights the constructive value of critical approach to the development of marketing theory and practice.
Originality/value – This paper reflects the author's personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.
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