Online from: 2005
Subject Area: Accounting and Finance
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|Title:||Organizational change: in search of the golden mean|
|Author(s):||Jesse Dillard, (School of Business Administration, Portland State University, Portland, Oregon, USA), Rodney Rogers, (College of Business, Bowling Green State University, Bowling Green, Ohio, USA), Kristi Yuthas, (School of Business Administration, Portland State University, Portland, Oregon, USA)|
|Citation:||Jesse Dillard, Rodney Rogers, Kristi Yuthas, (2011) "Organizational change: in search of the golden mean", Journal of Accounting & Organizational Change, Vol. 7 Iss: 1, pp.5 - 32|
|Keywords:||Capitalist systems, Ethics, Market economy, Organizational change, Organizational culture|
|Article type:||Case study|
|DOI:||10.1108/18325911111125522 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to consider an archetypal illustration of change possibilities manifested in a corporation, Enron Corporation, operating within the context of global market capitalism.
Design/methodology/approach – The approach taken is a theory guided case study.
Findings – It was found that the culture within Enron changed from one grounded in a regulatory ethos to one fully dedicated to unregulated, free marketeering, and illustrates both the best and worst of market capitalism. The character and trajectory of the change was a combination of both internal and external forces, and the ability to recognize and balance the inherent enabling and debilitating dimensions.
Originality/value – In this paper, the structuration theory analysis aids focus on the extant norms and values and in seeing how, though the actions of the participants, they construct, and are constructed by, the representation schemes and the power relationships. The analysis of Enron illustrates that change driven by the dominance of unregulated markets can limit the scope of actual, and perceived, ethical alternatives considered by the organizational actors. As such, the perceived options are restricted and any sense of individual or collective responsibility and accountability is dampened.
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