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Journal cover: Management Research Review

Management Research Review

ISSN: 2040-8269
Previously published as: Management Research News

Online from: 2010

Subject Area: Management Science/Management Studies

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Table of contents:
Volume 35 issue 9

Published: 2012, Start page: p758
Special Issue: Marketing and social media
Guest editor(s): Keith S. Coulter

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Articles
Article Id: Article Information:
17044169 Using the law to protect the brand on social media sites: A three “M”s framework for marketing managers
Ross D. Petty (pp. 758 - 769)
Keywords: Brand management, Brand protection, Law, Legislation, Social media
Article type: Research paper
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17044170 Are social media replacing traditional media in terms of brand equity creation?
Manfred Bruhn, Verena Schoenmueller, Daniela B. Schäfer (pp. 770 - 790)
Keywords: Brand equity, Brand management, Marketing communications, Social media, Traditional media, Word of mouth
Article type: Research paper
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17044171 The effect of web communities on consumers' initial trust in B2C e-commerce websites
Malaika Brengman, Farhod P. Karimov (pp. 791 - 817)
Keywords: B2C e-commerce, Consumer behaviour, Corporate blog, Electronic commerce, Initial online trust, Internet, Social media, Social networks, Trust
Article type: Research paper
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17044172 Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
Gina A. Tran, David Strutton, David G. Taylor (pp. 818 - 836)
Keywords: Blogs, Consumer behaviour, e-servicescape, e-WOM, Microblog, Retail patronage, Trust, Trust in web site, Web sites
Article type: Research paper
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17044173 Trust intentions in readers of blogs
James D. Doyle, Louise A. Heslop, Alex Ramirez, David Cray (pp. 837 - 856)
Keywords: Blog readers, Bloggers, Blogs, Outcomes of blog reading, Readers, Trust, Trust beliefs
Article type: Research paper
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17044174 Customer engagement in a Facebook brand community
Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Pihlström (pp. 857 - 877)
Keywords: Brand community, Brands, Communities, Consumer behaviour, Customer engagement, Customer loyalty, Customer satisfaction, Facebook, Relationship benefits, Social media, Social networking sites
Article type: Research paper
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17044175 “Like it or not”: Consumer responses to word-of-mouth communication in on-line social networks
Keith S. Coulter, Anne Roggeveen (pp. 878 - 899)
Keywords: Consumer behaviour, Facebook, Internet, Online social networks, Social media, Social networking sites, Twitter, Word-of-mouth
Article type: Research paper
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Guest editorial

Article Id: Article Information:
17044176 Special issue on “Marketing and social media”
Keith S. Coulter
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