Online from: 2005
Subject Area: International Business
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|Title:||Space, place and the colonies: re-reading the Starbucks' story|
|Author(s):||Ann Rippin, (Department of Management, University of Bristol, Bristol, UK)|
|Citation:||Ann Rippin, (2007) "Space, place and the colonies: re-reading the Starbucks' story", critical perspectives on international business, Vol. 3 Iss: 2, pp.136 - 149|
|Keywords:||Brands, Critical management, Symbolism|
|Article type:||Case study|
|DOI:||10.1108/17422040710744944 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to re-examine a celebrity CEO account using a variety of literary forms to uncover discourses of colonisation. Focuses on the
Design/methodology/approach – A close reading of the account of the building of the Starbucks retail empire, given in the CEO account:
Findings – The account reveals the nature of the published account of the growth of the company as analogous to many of the accounts of the colonisation of the new world. The analysis of spatial practices at the company is used to explain some of the most successful resistance to its expansion.
Originality/value – Uses a wide range of theory to unpack celebrity success narrative and reveal counter-narrative of practice.
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