Search
  Advanced Search
 
Journal search
Journal cover: International Journal of Pharmaceutical and Healthcare Marketing

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Online from: 2007

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Icon: .Table of Contents.Next article.Icon: .

Determinants of consumer-driven healthcare: Self-confidence in information search, health literacy, and trust in information sources


Document Information:
Title:Determinants of consumer-driven healthcare: Self-confidence in information search, health literacy, and trust in information sources
Author(s):Sejin Ha, (Purdue University, West Lafayette, Indiana, USA), Yun Jung Lee, (Adelphi University, Garden City, New York, USA)
Citation:Sejin Ha, Yun Jung Lee, (2011) "Determinants of consumer-driven healthcare: Self-confidence in information search, health literacy, and trust in information sources", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 5 Iss: 1, pp.8 - 24
Keywords:Consumer behaviour, Information media, Information searches, Public health, Trust
Article type:Research paper
DOI:10.1108/17506121111121550 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – This study aims to examine the relationships between consumer self-confidence in health information search and health-related outcomes (i.e. knowledge about cancer prevention, healthcare behavior, and use of the web as a primary source for health information). The associations between self-confidence in health information search and its predictors (i.e. health literacy and trust in health information sources) are explored as well.

Design/methodology/approach – This study used the 2007 Health Information National Trends Survey data. Stepwise linear regression analyses, a logistic regression analysis, and stepwise multiple regression analyses were used to test the hypotheses.

Findings – The results from this study revealed that consumer self-confidence in health information search appears to be linked with perceptions of health literacy and trust in information sources, particularly, trust in health professionals (e.g. doctors, healthcare professionals, government health agencies, family and friends, the internet), but not in information-focused media (newspapers or magazines). Furthermore, as expected, consumer self-confidence in health information search determines two health-related outcomes, which are knowledge about cancer prevention and healthcare behavior.

Originality/value – The results of this study provide researchers with a better understanding about the key factors guiding consumers to have informed healthcare and enabling public health agencies to evaluate the effectiveness of their policies.



Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (107kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions