Video abstracts are an exciting new initiative which we are keen to explore with our communities.
Short videos presented by the originator of an article can provide an engaging platform for presenting a broad overview of the content and motivation behind a piece of work, add a personal touch to show the people involved, and in a world of "information overload" assist in signposting you to the research particularly relevant to your needs.
Below are video abstracts of recently published and notable Emerald articles filmed by the articles' authors. You will also find corresponding article and author information next to each abstract, along with the links to download the research.
We sincerely thank the authors featured below for making this showcase possible.
This article – published in the Journal of Organizational Change Management – presents a study on the socio-cultural integration process in a merger of two European pharmaceutical subsidiaries in Mexico.
According to www.zephyrdealdata.com, the value of global merger and acquisition (M&A) deals in 2012 amounts to $1.381bn. M&A activity is undoubtedly a massive part of modern business.
In this article the authors found that the identity of the new organization was largely shared among members of the different subgroups. Though the employees considered their pre-merger identities to be at stake (as demonstrated through interviews), this experienced threat was not very strongly expressed in the survey. In fact, the sub-groups were able to maintain distinctiveness and acknowledge the value added by each group.
The findings of this article may help managers and change agents to understand that within merger partners, subgroups exist and different concerns in terms of their identity may emerge.
Published in the International Journal of Workplace Health Management, this Emerald article has featured widely in the general media, including the BBC, Time Magazine and The Huffington Post.
A growing trend to allow pets in hospitals, nursing homes, and other health care facilities is spreading to companies that report positive anecdotal reactions by employees and customers. The reactions are consistent with human-animal interaction research supporting the role of pets as a form of non-evaluative social support which may extend to the workplace to enhance interpersonal interactions, positively affect employee morale and turnover, and reduce stress reactions.
The authors present here the first quantitative exploratory study of the effects of pet dogs in the workplace setting on employee stress and perceptions of satisfaction, support and commitment.
This article – published in the European Journal of Marketing – holds important implications for both practitioners and academics.
Counterfeiting has become a significant economic phenomenon. Increased demand for counterfeit branded products (CBPs) makes the study of determinants of consumers CBPs purchase behaviour more worthwhile than ever before. However, existing studies have largely neglected brand influence on consumer purchase behaviour of CBPs.
Listen to author Xuemei Bian of Nottingham University, UK, and find out how this research seeks to examine the impact of perceived brand image, direct and indirect effects of product involvement and product knowledge on consumer purchase intention of counterfeits in the context of non-deceptive counterfeiting.
This article – published in Young Consumers – is considered the world's first empirical investigation of the relationship between ethics education and consumer behaviour in the "tweens" segment.
In this video, author Noha El-Bassiouny explains how the research is designed as a pioneering empirical study, sampling Egypt as an example of a growing consumer market as well as an illustration of the relevance of character education programmes for inducing changes in consumption patterns. The research is groundbreaking in its assessment of the overlaps between character education and consumer behaviour.
One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos has been Professor of Service and Relationship Marketing at Hanken School of Economics, Finland since 1999. His article appears in the Journal of Business & Industrial Marketing.
In today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has become increasingly tactical and has lost control of the customer management process. The purpose of Dr Grönroos' work is to develop a promise management-based approach to marketing with the goal of regaining customer management for marketing.
Which comes first – quality or change? Managing change is inherent in organizational quality enhancement. Managing organizational change and managing organizational quality go hand-in-hand. In this video, Ian Smith introduces an engaging article which seeks to look into quality enhancement initiatives to achieve organizational "fitness for purpose". Libraries and librarians operating in an environment of rapid and complex change should add to their managerial “toolkits” an understanding of the intersecting issues of organizational quality and organizational change, and a proactive approach to managing both.
Earl Naumann is Professor of Marketing and Paul Williams an Associate Professor of Marketing, both working at the School of Business and Management at the American University of Sharjah, United Arab Emirates.
Featured in the Journal of Services Marketing, their article sets out to examine the relationships between customer satisfaction and a variety of company performance metrics at the firm-level of analysis. Numerous experts have noted that marketing needs to document the financial impact of marketing activities. Unlike most studies in this area, this study investigated these associations at the firm level, rather than at the aggregate or industry level where some relationships are potentially masked.
From 1996 to 2000 Steve Denning was the Programme Director, Knowledge Management at the World Bank where he spearheaded the organizational knowledge sharing programme.
His award-winning article published in Strategy & Leadership aims to identify the lessons CEOs of large established organizations need to learn to make continuous innovation a part of the firm's DNA. Denning argues that instead of innovation and organizational learning being the responsibility of a few iconoclastic, courageous and rare individuals or departments, it needs to become institutionalized as an organization-wide capability.