Video abstracts are an exciting new initiative which we are keen to explore with our communities.
Short videos presented by the originator of an article can provide an engaging platform for presenting a broad overview of the content and motivation behind a piece of work, add a personal touch to show the people involved, and in a world of "information overload" assist in signposting you to the research particularly relevant to your needs.
Below are video abstracts of recently published and notable Emerald articles filmed by the articles' authors. You will also find corresponding article and author information next to each abstract, along with the links to download the research.
We sincerely thank the authors featured below for making this showcase possible.
Are peaches, Caesar salad and chocolate masculine or feminine food? Literature suggests that there is a clear association between certain types of food, portion sizes and gendered identities.
This research paper and short film aims to explore the theory in practice of food consumption for young consumers, particularly impression management required to create/maintain an attractive identity to the opposite sex.
Published in On the Horizon, this viewpoint essay seeks to argue that young people's online social networking can serve as sites for and supports for student learning in ways not currently assessed.
This work presents concrete examples of how social network sites, typically seen as a distraction, might be re-envisioned as supports for revised student learning outcomes.
In a time when social media are becoming prevalent forms of communication, it is important to understand how to properly use such tools.
With limited literature in the field pertaining specifically to social media usage by universities, this study helps to understand what universities are doing with social media and lays the foundation for how universities can create value from social media.
This article – published in the Journal of Organizational Change Management – presents a study on the socio-cultural integration process in a merger of two European pharmaceutical subsidiaries in Mexico.
The findings of this article may help managers and change agents to understand that within merger partners, subgroups exist and different concerns in terms of their identity may emerge.
Published in the International Journal of Workplace Health Management, this Emerald article has featured widely in the general media, including the BBC, Time Magazine and The Huffington Post.
The authors present here the first quantitative exploratory study of the effects of pet dogs in the workplace setting on employee stress and perceptions of satisfaction, support and commitment.
This article – published in the European Journal of Marketing – holds important implications for both practitioners and academics.
Listen to author Xuemei Bian of Nottingham University, UK, and find out how this research seeks to examine the impact of perceived brand image, direct and indirect effects of product involvement and product knowledge on consumer purchase intention of counterfeits in the context of non-deceptive counterfeiting.
This article – published in Young Consumers – is considered the world's first empirical investigation of the relationship between ethics education and consumer behaviour in the "tweens" segment.
In this video, author Noha El-Bassiouny explains how the research is designed as a pioneering empirical study, sampling Egypt as an example of a growing consumer market as well as an illustration of the relevance of character education programmes for inducing changes in consumption patterns. The research is groundbreaking in its assessment of the overlaps between character education and consumer behaviour.
One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos has been Professor of Service and Relationship Marketing at Hanken School of Economics, Finland since 1999. His article appears in the Journal of Business & Industrial Marketing.
In today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has become increasingly tactical and has lost control of the customer management process. The purpose of Dr Grönroos' work is to develop a promise management-based approach to marketing with the goal of regaining customer management for marketing.
Which comes first – quality or change? Managing change is inherent in organizational quality enhancement. Managing organizational change and managing organizational quality go hand-in-hand. In this video, Ian Smith introduces an engaging article which seeks to look into quality enhancement initiatives to achieve organizational "fitness for purpose". Libraries and librarians operating in an environment of rapid and complex change should add to their managerial “toolkits” an understanding of the intersecting issues of organizational quality and organizational change, and a proactive approach to managing both.
Earl Naumann is Professor of Marketing and Paul Williams an Associate Professor of Marketing, both working at the School of Business and Management at the American University of Sharjah, United Arab Emirates.
Featured in the Journal of Services Marketing, their article sets out to examine the relationships between customer satisfaction and a variety of company performance metrics at the firm-level of analysis. Numerous experts have noted that marketing needs to document the financial impact of marketing activities. Unlike most studies in this area, this study investigated these associations at the firm level, rather than at the aggregate or industry level where some relationships are potentially masked.