The Bridging Tourism Theory and Practice book series consists of distinct volumes each of which brings together both conceptual theses and prevalent applications or case studies that inform academics and practitioners on a current or emerging theme.
The aim of the Bridging series is to have academic and industry leaders join forces in their respective fields to discuss, exchange, and debate issues critical to the advancement of tourism; and to inspire a new generation of researchers who can translate scholarly discoveries to deliverable results valuable to practitioners, and who can inform the academics of industry best practices.
The series creates a platform for academics and practitioners to share theories and practices with each other, and serves as a collaborative venue for meaningful exchange and syntheses. It illustrates how theories and practices inform each other; how both have evolved, advanced, and been applied; and how industry best practices have benefited from, and contributed to, theoretical developments.
Key Audiences and Benefits
The Bridging series benefits students, academics, and practitioners who are interested in the exchange of cutting-edge theories and best practices in the interconnected sectors of the tourism system.
- Students: Bridging provides one-stop shopping for all students, especially graduate, to learn about tourism as an applied science and as an integrated system of industries.
- Academics: Bridging offers a library for scholars, particularly those with limited practical experience, to find syntheses of the blended conceptual and empirical literature that contributes to and draws from the industry.
- Practitioners: Bridging serves as a resource room for tourism sectors and government agencies to look for scientific perspectives and best practices; in short, as a tool box that aids in delivering results.
Topicality and Coverage
Bridging identifies the topic of each volume through critical analyses of current issues of tourism research and trends in the related industries. Volume editors have both strong academic credentials and significant consulting or other industry engagement experiences. Contributors to each volume come from multiple disciplines and industry sectors. The Bridging coverage includes, but is not restricted to:
- Theoretical development in this field
- Best practices in the fields of application
- Policy, planning, and development
- Strategies, globalization, and sustainability
- Emerging markets and consumers
Recently published volumes include:
- Volume 1. Tourism Branding: Communities in Action
- Volume 2. Tourism in the Muslim World
- Volume 3. Tourism and the Implications of Climate Change: Issues and Actions
- Volume 4. Knowledge Management in Tourism: Policy and Governance Applications
Look out for these forthcoming volumes:
- Volume 5. Tourism as an Instrument of Development: A Theoretical and Practical Study (2013)
Jafar Jafari is Founding Editor of Annals of Tourism Research; Chief Editor of Tourism Social Science [book] Series; Co-Editor of Bridging Tourism Theory and Practice book series; Chief Editor of Encyclopedia of Tourism; Co-Founding Editor of Information Technology & Tourism; Co-Founder of TRINET: Tourism Research Information Network; and Founding President of International Academy for the Study of Tourism. A cultural anthropologist (PhD, University of Minnesota, USA) and a hotel administration graduate (BS and MS, Cornell University, USA), with an honorary doctorate from the Universitat de les Illes Balears (Spain) and the recipient of the 2005 United Nations World Tourism Organization Ulysses Award, he is a faculty member of the University of Wisconsin-Stout Department of Hospitality and Tourism (USA).
Liping Cai is Professor and Director of Purdue Tourism and Hospitality Research Center, Purdue University (USA). He studies consumer behavior and experience; and conducts research in branding, leisure and wellness in tourism, rural tourism, and emerging markets and consumers. He is a governor-appointee to the Indiana Tourism Council, USA. He serves as a regional editor and on editorial boards of international journals, and has authored or coauthored over 200 scientific papers for journals, books, and international conferences. He was a former tour operator and sales manager in China, and has been a principle investigator of, and consultant to, over 40 industry grants, contracts, and projects. He is currently the senior academic advisor to the Sloan Foundation Travel & Tourism Industry Center for the study of the China market.
Contact the Editorial Team
Liping A. Cai
Volumes within this series
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Print copy & more information
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