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Emerging Markets Case StudiesBanner: Emerging Marketing Case Studies: a library of teaching cases spotlighting the world's emerging economies.


Emerald Emerging Markets Case Studies is a new online collection of peer-reviewed case studies focusing on business decision making and management development throughout key global emerging markets.

Cases are written by case writers working in developing economies, offering local perspectives with global appeal.

In the new era of globalization and international knowledge sharing, business schools and organizations are increasingly looking to management development in emerging regions of Asia, Latin America, Africa, Eastern Europe and the Middle East.

All cases enter the peer review process as a quality assurance measure. This is undertaken by an Editorial Team spanning over 50 countries.

Sample cases

The Chilean wine industry: new international strategies for 2020

The Chilean wine industry has undergone numerous and profound transformations over the past 30 years. This transformation has allowed a new generation of talented viticulturists and winemakers to capitalize on Chile's viticultural paradise and to produce World Class Wines.

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The changing landscape for Chinese small business

This case features a small labour intensive Chinese company, Bags of Luck (BoL), located in the south-eastern Fujian province. BoL makes ladies fashion handbags, unisex fashion backpacks and trendy lightweight cases for laptop and netbook computers.

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The transformation process of AGD, Argentina

Founded in 1948, Aceitera General Deheza (AGD) transformed itself from a small oil-processing factory into the biggest indigenous firm in the industry. Nowadays AGD is a leading edible oil export company and also one of the frontrunners on the retail market for bottled oil.

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Free case – Abraaj Capital Ltd

This case was written by Dr Melodena Stephens Balakrishnan and Dr Ian Michael. It is based on Abraaj Capital Ltd and is made available courtesy of the Academy of International Business MENA Chapter, of which Dr. Stephens is the founder.

Abraaj Capital is one of the world's largest private equity groups headquartered in Dubai and has $6.6 billion of funds and stakes.

Download the case...

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Includes the winning case from the 2011 CEEMAN case competition and 2011 African Association of Business Schools case competition.

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