Marketing

One of the largest collections in the field, covering all subject areas and including articles downloaded every 10 seconds worldwide.

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Further information

Please contact us if you would like more information about Emerald's Marketing collection.

Subscription options

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Emerald Journal and Book Series – subscribe to the Emerald Online Marketing Collection

Emerald Management First – subscribe to the Emerald Management First Online Marketing Collection

To subscribe, please e-mail emerald@emeraldinsight.com

Four titles in the collection are indexed by Thomson Reuters (ISI), including European Journal of Marketing, published in association with the Academy of Marketing and in continuous publication for over 40 years, and International Marketing Review, which has an impact factor of 1.164.

Authors have included globally recognized names such as Phillip Kotler and Christian Grönroos, and book editors include Professors Naresh K Malhotra, Arch Woodside and Russell Belk. The collection also advances into new areas including the recently launched titles Journal of Historical Research in Marketing and Journal of Islamic Marketing.

Journals

Book Series

Testimonials

“CCIJ is an international refereed journal that has matured as one of the most prestigious journals in the area of corporate communications. The scholarly papers published in the journal are rigorous and scientific in their content and method, as well as possessing practical relevance in the highly challenging corporate environment. I have found, over the years, that the scope of the papers submitted and published has increased in terms of their geographical coverage, saliency and criticality.”
Professor T. C. Melewar, Brunel Business School, UK
“... over the years EJM has been – and still is – one of the most important sources for both researchers and practitioners in the field of marketing ...”
Kjell Grønhaug, Norwegian School of Economics and Business Administration, Norway
“... the insightful articles examine an array of cutting edge marketing topics from both a European and a global perspective ...”
David W. Cravens, Texas Christian University, USA
“... the International Journal of Bank Marketing has established itself as one of the leading authorities on the real issues and challenges facing the banking industry throughout the world ...”
Barry Howcroft, Loughborough University Business School, UK
“The very best business-to-business marketing knowledge is good theory evaluated against the best managerial performances. The Journal of Business & Industrial Marketing is the venue where that type of cutting-edge knowledge is exchanged back from research scholars to marketing managers and academics. It is the most useful blend of scholarship and practice.”
Roger Calantone, Eli Broad Chaired University Professor of Business, Eli Broad College of Business, Michigan State University
“Academic credibility and managerial relevance are two key pillars for all research areas. The Journal of Business & Industrial Marketing has been one of the key publications in creating this for our field.”
Håkån Håkannson, Professor in International Management, Norwegian School of Management, BI, Oslo
“In my view, the Journal of Business & Industrial Marketing is at the forefront of thoughtful, informed, managerially relevant scholarship on business and industrial marketing. For both academics and practitioners, it is highly recommended reading.”
Shelby D. Hunt, The Jerry S. Rawls and P.W. Horn Professor of Marketing, Rawls College of Business Administration, Texas Tech University and Past Editor of Journal of Marketing
Journal of Product & Brand Management
“A journal full of leading edge research that is shaping tomorrow’s branding agenda.”
Leslie de Chernatony, University of Birmingham, UK
“... highly focused. It serves as a desirable public forum to debate issues related to the dynamic changes of the children and youth market.”
Kara Chan, Hong Kong Baptist University, Hong Kong

New and notable

Arts Marketing: An International Journal (AM) is pleased to announce a call for papers for a special issue devoted to examining cultural consumers and copyright.

During recent years the issue of copyright has attracted increasing attention from cultural industries, cultural policy makers, civil societies and consumers. However, up to now cultural policy and scholarly discussion of copyright has tended to be concerned more with producers than with consumers. There is an increasing volume of research on cultural consumption, which provides a rich account of the dynamic and creative aspects of cultural consumption practices but does not seem to feed into the discourse of copyright. This special issue will be devoted to this new research.

For more information, please visit the AM news page.

Debora V. Thompson won the 2009 SMA/Emerald Emerging Scholar Award, presented at the Society for Marketing Advances.
Douglas Dow, Lars Håkanson and Björn Ambos won the 2009 EIBA/IMR Best Paper in International Marketing, presented at the European chapter meeting of the Academy of International Business.
Maria Raciti, Rebecca O’Hara, Debra Harker, Michael Harker, Bishnu Sharma, Karin Reinhard and Fiona Davies won the 2009 ANZMAC/IMR Best Paper in International Marketing, presented at ANZMAC in Melbourne.

New journals

Launching in 2011: Arts Marketing provides a much needed home for cutting edge, contemporary, high quality academic and practitioner arts marketing research. The journal adopts a broad view of the arts, including all sectors of the creative industries such as visual arts and crafts, museums, performing arts, music, film, cinema, literature; and also of the disciplinary perspectives that can inform the field.
Launched in 2009: the Journal of Historical Research in Marketing is the only peer-reviewed journal publishing high quality, original academic research that focuses entirely on marketing history and the history of marketing thought.
Acquired in 2009: the Journal of Research in Marketing and Entrepreneurship. Now entering its 11th volume, the journal is an established and well respected publication in the field of marketing and entrepreneurship.
New for 2010: the Journal of Islamic Marketing aims to lay the foundation of, and advance, Islamic marketing as a new discipline. It will provide a world-class forum for researchers, academics, and business people where all issues related to Islamic marketing can be actively debated.

New editor

New Series Editor announced for Advances in International Marketing. Shaoming Zou is the Robert J. Trulaske, Sr. Professor and Associate Professor of Marketing at the Trulaske College of Business, University of Missouri, and is currently working on volume 21 of the series.

Collection highlights

Emerald’s Meet the Editors feature includes interviews with a number of the marketing journal Editors. Read interviews with the Editors of: Journal of Historical Research in Marketing, Journal of Business & Industrial Marketing, International Journal of Pharmaceutical and Healthcare Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Marketing and Journal of Product and Brand Management. The Editors outline the nature of their journals, the articles they are seeking, areas of emerging interest in their field, and much more.

Usage

Emerald’s marketing journals registered over 3.2 million downloads in 2009 – meaning that, globally, an article was downloaded every ten seconds.

Thomson Reuters (ISI)

Four of Emerald’s marketing journals are included in the Social Sciences Citation Index:

European Journal of Marketing – impact factor 0.756
International Marketing Review – impact factor 1.164
Journal of Business & Industrial Marketing – impact factor 0.676
Journal of Services Marketing – awaiting initial impact factor

Research You Can Use

Emerald publishes research which has an impact on the body of knowledge, in practice and/or in teaching. The following extracts come from guest editorials of two recent special issues:

“The well-determined process of theoretical research has influenced the development of real-life practices and the execution of strategies. However, less well developed is our understanding of how real-life practices influence the way that research methods should and might be developed and conducted. What can researchers developing methodological design processes learn from tried and tested cases or emerging practices on global, national, and local scales?”
– Adam Lindgreen and Martin Hingley, Guest Editors of Volume 12, Issue 3, 2009 of Qualitative Market Research: an International Journal – special issue on “How practice determines method and method determines practice”.
“First, the primary goal of academic research in marketing is to learn and understand more about customers, markets and marketers. Second, as well as the small groups of colleagues that we engage with in detail, we have larger audiences that are not best served by traditional academic papers. We hope therefore, that these case-papers will present aspects of what have been in some cases major projects in formats and language that may be more readily accessible to one of our largest audiences – marketing students – whilst at the same time signposting the way to the most recent and relevant literature. We hope that they will find these marketing stories credible, real and enlightening.”
– Michael Harker, Assistant Editor, Volume 27, Issue 4, 2009 of Marketing Intelligence & Planning – special issue on “Marketing cases”.

Community updates

Emerald will be supporting the following conferences in 2010:

Corporate and Marketing Communications conference, Aarhus, Denmark, April 2010
Academy of Marketing Science conference (AMS), Portland, Oregon, May 2010
Consortium for International Marketing Research (CIMaR), Oslo, Norway, May 2010
Corporate Communication International conference (CCI), Wroxton, UK, 4-7 June 2010
2010 European Conference of the Association for Consumer Research, London, June-July 2010
Academy of Marketing conference, Coventry University Business School, July 2010
History of PR conference, Bournemouth University, July 2010
Society for Marketing Advances conference (SMA), Atlanta, November 2010
Australian and New Zealand Marketing Academy conference (ANZMAC), University of Canterbury, New Zealand, November-December 2010

Useful links

Writing an article? Read our details on current calls for papers for all Emerald journals.
Have a book proposal? We are now looking to actively commission new book titles in Marketing.