Editorial team
Editor
Dr Richard C. Leventhal
Ashford University, contact at: 7678 Upham Street, Arvada, CO 80003, USA
rcleventhal1@comcast.net
Regional Editors
Professor Richard Elliott,
University of Bath,
UKDr Lea Prevel Katsanis,
Concordia University,
CanadaProfessor Mark David Uncles,
University of New South Wales,
AustraliaBook Review Editor
Professor Geoffrey P Lantos
Stonehill College, Business Admin Dept, Duffy Box 55, North Easton Ma 02357, USA
glantos@stonehill.edu
Pricing Strategy & Practice Editor
Dr Rajneesh Suri
Assistant Professor of Marketing, Drexel University, USA
Case-Section Editor
Dr Dennis A. Pitta
Professor of Marketing, University of Baltimore, USA
Managing Editor
Jo Alexander
jalexander@emeraldinsight.com
Executive Publisher
Richard Whitfield
rwhitfield@emeraldinsight.com
Editorial Advisory Board
Dr Syed H Akhter,
Marquette University,
USA Professor Frank Alpert,
The University of Queensland,
AustraliaProfessor Silva K Balasubramanian,
Illinois Institute of Technology,
USADr Blaise J Bergiel,
Nicholls State University,
USADr Albert V Bruno,
University of Santa Clara,
USAMike Capizzi,
Frequency Marketing,
USAProfessor Leslie de Chernatony,
Università della Svizzera italiana, Lugano, Switzerland and Aston Business School,
UKProfessor Larry D Compeau,
Clarkson University,
USAProfessor Nebosja Davcik,
ISCTE Lisbon,
PortugalDr Charles Duke,
Clemson University,
USADr Richard Ettenson,
Thunderbird - The American Graduate School of International Management,
USA Professor John Fernie,
Heriot Watt University,
UKDr Eugene H Fram,
Rochester Institute of Technology,
USADr Robert R Harmon,
Portland State University,
USAProfessor Lynn Harris,
Shippensburg University,
USA Colin Jevons,
Monash University,
AustraliaDr. E Mick Kolassa,
Medical Marketing Economics LLC,
USAAssistant Professor Vijaykumar Krishnan,
Northern Illinois University,
USAProfessor Geoffrey P Lantos,
Stonehill College,
USABeichen Liang,
East Tennessee State University,
USAProfessor Norton Marks,
California State University,
USAProfessor Kent B Monroe,
University of Illinois,
USAProfessor Chris A. Myers,
Texas A&M University-Commerce,
USADr Beverly Olson,
Minnetonka,
USADr Dennis Pitta,
University of Baltimore,
USADr James E Ricks,
Southeast Missouri State University,
USAProfessor Herbert Jack Rotfeld,
Auburn University,
USADr Robert Rothberg,
Rutgers Graduate School of Management,
USAProfessor Bernt Schmitt,
Columbia Business School,
USAProfessor Don E Schultz,
Northwestern University,
USAAssistant Professor Ursula Sullivan,
Northern Illinois University,
USAEiren Tuusjarvi,
VTT Technical Research Center,
FinlandProfessor David Wilemon,
Syracuse University,
USAProfessor Ugur Yavas,
East Tennessee State University,
USA
..