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Emerald Group Publishing is happy to announce their acquisition of the Journal of Research in Marketing and Entrepreneurship. Now entering its 13th volume, the journal is an established and well respected publication in the field of marketing and entrepreneurship.
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The Journal of Research in Marketing and Entrepreneurship continues to seek studies that contribute to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.
In addition to qualitative papers that contribute significantly to the development of theory, we are currently also seeking high-quality statistical analyses. Special attention should be paid to the difference between statistical significance and practical significance. The reader should treat this as an opportunity to think about the methods we use to analyze our data and about what the results mean.
The journal stands at the interface of research in marketing and entrepreneurship. Historically, research in this area is rooted in the study of SME behavior.
One might consider the following perspectives:
In addition, investigations of the interface between marketing and entrepreneurship seek to understand issues that are of broad concern to SME researchers, such as:
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Journal of Research in Marketing and Entrepreneurship is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email email@example.com or visit the Emerald Marketing eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.