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Arts Marketing: An International Journal (AM) is dedicated to publishing high-quality contemporary research into arts marketing and strongly encourages creativity in the development of marketing theory and practice. AM embraces the growing number of talented academics working in the international field of arts marketing, challenging and building upon current orthodoxy in this area. The journal adopts a broad view of the arts, including all sectors of the creative industries such as visual arts and crafts, museums, performing arts, music, film, cinema, literature; and also of the disciplinary perspectives that can inform the field. The journal facilitates the contribution of academic research to arts marketing practice and brings the practitioner and consumer voice into the academic arena.
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Arts Marketing: An International Journal (AM) is a groundbreaking publication devoted to disseminating innovative research in the field of arts marketing. No other journal focuses specifically on arts marketing, and fosters transdisciplinary, international contributions to marketing theory and practice concerning all art forms, cultural and creative industries. AM comes at a time when arts marketing knowledge is also transforming our discussions of contemporary cultural institutions and processes, such as the market, the media, arts experiences, and artistic identity. With a forward looking approach that welcomes the latest thinking from leading scholars studying arts marketing and consumption, AM will become a premiere outlet for the publication of high quality theoretical and empirical pieces on all aspects of arts marketing, opening up new areas of exploration. The journal is a welcome addition to any library, and it will challenge and enlighten arts marketing students, practitioners, and academics alike. Professor Laurie Meamber, George Mason University, USA
Arts Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email email@example.com or visit the Emerald Marketing eJournals Collection page.
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