Arts Marketing

An International Journal

Get Involved

For the latest news, publication alerts and debates, join our online communities:

Follow @EmeraldMkting

Sign up to the journal's Facebook group for the all the latest news, views and discussion.

Editorial Objectives

Arts Marketing: An International Journal (AM) is dedicated to publishing high-quality contemporary research into arts marketing and strongly encourages creativity in the development of marketing theory and practice. AM embraces the growing number of talented academics working in the international field of arts marketing, challenging and building upon current orthodoxy in this area. The journal adopts a broad view of the arts, including all sectors of the creative industries such as visual arts and crafts, museums, performing arts, music, film, cinema, literature; and also of the disciplinary perspectives that can inform the field. The journal facilitates the contribution of academic research to arts marketing practice and brings the practitioner and consumer voice into the academic arena.

Editorial Criteria

AM publishes two issues and welcomes:

Papers based upon creative and rigorous quantitative and qualitative methodological approaches which provide value for academics, practitioners and students alike.
Conceptual and empirical papers addressing a variety of arts marketing issues.
Creative insights from a variety of people involved in arts marketing including practitioners, consumers and policy makers.

Scope/Coverage

The coverage of the journal includes, but is not limited to:

Marketing and consumption of all art forms regardless of their conventional categorisation (e.g. ‘for’ and ‘not for profit’; high art and popular culture)
All sectors of the cultural and creative industries such as visual arts and crafts, museums, performing arts, music, film, cinema, literature
Interdisciplinary approaches to arts and marketing (e.g. sociology, psychology, anthropology, economics, commerce, technology, history, geography, philosophy)
International issues in the arts e.g. comparative research into support/management of the arts relationship between media technologies, society and the individual
Cutting edge and emerging research in arts marketing (e.g. the social construction of arts experiences; performing identity: artist and audiences; ethics and consumer empowerment in the arts).

Daragh O'Reilly, (2011) "Mapping the arts marketing literature", Arts Marketing: An International Journal, Vol. 1 Iss: 1, pp.26 - 38

Key Benefits

AM provides a much needed home for cutting edge, contemporary, high quality academic and practitioner arts marketing research
AM offers practitioner and consumer insights into arts marketing research, thus recognising the co-creative nature of the arts.

What does the field of research think about AM?

Arts Marketing: An International Journal (AM) is a groundbreaking publication devoted to disseminating innovative research in the field of arts marketing. No other journal focuses specifically on arts marketing, and fosters transdisciplinary, international contributions to marketing theory and practice concerning all art forms, cultural and creative industries. AM comes at a time when arts marketing knowledge is also transforming our discussions of contemporary cultural institutions and processes, such as the market, the media, arts experiences, and artistic identity. With a forward looking approach that welcomes the latest thinking from leading scholars studying arts marketing and consumption, AM will become a premiere outlet for the publication of high quality theoretical and empirical pieces on all aspects of arts marketing, opening up new areas of exploration. The journal is a welcome addition to any library, and it will challenge and enlighten arts marketing students, practitioners, and academics alike.
Professor Laurie Meamber, George Mason University, USA

Read more reviews...

Key Journal Audiences

Arts Marketing/Management and Marketing academics
Arts Marketing/Management practitioners
Marketing students
Students of the arts

Arts Marketing is Indexed and Abstracted in:

ABI Inform
British Library
Cabell's Directory of Publishing Opportunities in Management and Marketing
EBSCO
Summon

Arts Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.

News

20-03-2013: Call for papers - Brands in the arts and culture sector