Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

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The Asia Pacific Journal of Marketing and Logistics (APJML) aims to provide a unique focus on marketing and logistics in the Asia Pacific region. It includes articles which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.

Editorial Objectives

The aim of APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. All articles submitted to the journal are subject to a rigorous double blind review.

Topicality

The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century.

Key Benefits

APJML publishes contributions from practitioners and academics in their respective fields. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends.

Key Journal Audiences

Managing and Marketing Directors

Export Managers
Business Strategists
Regional and Global Consultants
Product and Brand Managers
Academics and Researchers

Coverage

APJML includes, but is not restricted to:

marketing strategy
relationship marketing
cross-cultural issues
consumer markets and buying behaviour
managing marketing channels
logistics specialists
branding issues in Asia Pacific markets
segmentation
marketing theory
new product development
marketing research
integrated marketing communications
legal and public policy
cross national and cross cultural studies

Abstracted and Indexed in

ABI Inform
Cabell's Directory of Publishing Opportunities in Marketing
EBSCO (Current Abstracts)
Electronic Collections Online
Inspec
Zetoc (British Library)

Asia Pacific Journal of Marketing and Logistics is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.