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European Journal of Marketing

ISSN: 0309-0566
Ranked by Thomson Reuters (ISI)
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Editorial Objectives

The explicit aim of the EJM is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach. Although the EJM will retain a European brand identity, we actively encourage global contributions, from scholars across the broad domain of marketing.

Editorial Criteria

The EJM will be an outlet for research that is:

•        based on rigorous, high quality scholarly work of international standing,

•        from a diverse range of methodological, philosophical and theoretical approaches,

•        situated within either a pure or applied research tradition,

•        derived from stringent theoretical conceptualization, and appropriate and defensible research methodology,

•        well written and of clear relevance and interest to marketing scholarship

The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. EJM will be particularly receptive to the development and testing of new theories, as long as they fill the rigour criteria detailed above. The EJM will not generally be receptive to pure opinion or unsupported conjecture, although viewpoint and commentary articles are welcome where they can meet appropriate standards of rigour. Authors who wish to submit such articles are encouraged to contact the editors prior to commencing work. The EJM is also receptive in principle to the submission of replication studies, where they are able to demonstrate a clear and substantive contribution to existing marketing knowledge.

Unique Attributes

The EJM aims to be a unique forum for the dissemination of high-quality scholarly research and thinking in marketing. Europe has long been the wellspring of many crucial advances in the social sciences, which have been characterized by originality, idea generation and critical response, rigorous methodology, and eclecticism. The EJM wishes to continue this tradition, and as a result is receptive to novel, radical, ground-breaking or controversial topics, as long as they adhere to appropriate standards. The EJM is not predisposed towards any method or paradigm, and intends to retain a unique European identity, while encouraging global submissions of the widest possible relevance to marketing scholarship. Each paper submitted to EJM is subject to a strict double-blind review process.

Key Benefits

The European Journal of Marketing offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies. All the papers are subjected to a double-blind refereeing process to ensure integrity of information is maintained. The journal enjoys a long-standing reputation as a catalyst for solving marketing problems and dilemmas, and as such is already regarded as an essential resource by many leading industry figures and supplying libraries.

Key Journal Audiences

• Marketing scholars
• Senior and middle marketing management
• Senior executives in distribution, market research and advertising

Coverage

The EJM is receptive to all areas of research which are relevant to marketing academic research, some examples are:

• Sustainability and ethical issues in marketing
• Consumer behaviour
• Advertising and branding issues
• Sales management and personal selling
• Methodology and metatheory of marketing research
• International and export marketing
• Services marketing
• New product development and innovation
• Retailing and distribution
• Macromarketing and societal issues
• Pricing and economic decision making in marketing
• Marketing models

EJM also welcomes articles which cross boundaries between these and other areas of marketing, and in particular multidisciplinary research which brings together various fields of study.

Indexed and Abstracted in

• ISI Social Sciences Citation Index
• ISI Journal Citation Reports
• ISI Research Alert
• Emerald Management Reviews
• Academic Research
• Autographics
• Business & Industry
• Business Source
• Cabell's Directory of Publishing Opportunities in Management & Marketing
• Collectanea Corporate
• CPI Digest
• Current Citations Express
• Electronic Collections Online
• EP Collection
• Expanded Academic Index
• Galileo
• General Reference Center
• Innovative
• INSPEC
• Leisure Recreation and Tourism Abstracts
• Manning & Napier
• MasterFILE
• OCLC
• PsycINFO
• Scandinavia
• Telebase
• World Bank Magazine
• Zetoc (British Library)

European Journal of Marketing is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.