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The purpose of the International Journal of Bank Marketing is to present the latest thinking, practice and research findings on issues of current and future concern for financial services marketers. The focus of the journal is on the adoption and implementation of aspects of marketing management and marketing planning in the personal, corporate and international sectors of the financial services sector and which include the present nature and acceptability of marketing ideas among practitioners, together with longer-term marketing activities and challenges.
It is hoped that contributors will comprise both academics and practising marketing managers in the financial services sector.
It is our intention that published articles will be a mix of conceptualization of marketing challenges facing financial services, empirically based work, and discussion articles on topical issues. Contributors are encouraged to spell out the practical implications of their work for those involved in marketing in the financial services sector. Articles will only be considered for publication if they have not been published, submitted or accepted for publication elsewhere. The journal also invites submissions for the "Executive Forum". This occasional section includes non-academic submissions which present cutting edge or alternative perspectives on marketing. These papers may be shorter and need not follow standard methodological designs.
The International Journal of Bank Marketing for the financial services sector, aims to present the latest thinking, practice and research findings on issues of current and future concern for financial services marketers worldwide. Each paper submitted to IJBM is subject to a double-blind review process.
Financial institutions sell essential products and services in a fiercely competitive arena, governed by strict codes of practice. Intense market pressures mean they have developed some of the most sophisticated and ingenious marketing strategies ever seen. This journal brings together the experiences of marketers in the field, providing valuable insights into the problem-solving initiatives employed by financial institutions all over the world to win customers-and keep them.
By drawing on a wide range of international experience, subscribers to the journal can both keep pace with new developments, and acquire information which will help them develop winning marketing strategies in their own organization.
International Journal of Bank Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.