Previously published as International Journal of Wine Marketing
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Emerged from the International Journal of Wine Marketing, the purpose of the International Journal of Wine Business Research (IJWBR) is to provide a forum for publication of timely, rigorous, technically sound, and scientific research manuscripts that focus on all business aspects of the wine industry.
It is an international journal dedicated to the recognition and growth of the academic field of wine business, particularly management and marketing. The Journal strives to disseminate new knowledge bridging the scientific and professional communities.
The International Journal of Wine Business Research is the only journal that provides complete and full coverage across business disciplines, continents and countries, on all issues related to managing wine-related businesses. It provides a mechanism for the exchange of information within the broadly defined fields of wine business, management and marketing. It is inclusive rather than exclusive but aims to maintain content in the wine business fields with a focus on marketing and management.
The journal covers wine-related topics within all business disciplines. Both qualitative and quantitative studies are welcome.
The International Journal of Wine Business Research is essential reading for academics and practitioners involved in any aspects of wine business, teaching, or industry. It is unique in being the only vehicle which publishes the latest research in wine business.
Being dedicated to the growth of the academic field of wine business, IJWBR is specifically designed for members of the research community. Still, a key goal is to bridge between science and practice. Therefore, industry practitioners are explicitly considered to be an important audience both for authoring papers and as readers.
The International Journal of Wine Business Research accepts three types of manuscript – scientific papers, synthesis papers, and editorials. Regardless of type, articles must contribute something new to the body of scientific knowledge in the broad fields of wine business and marketing. All submitted manuscripts should have a solid basis in theory and be supported by a meaningful set of background literature.
Areas of interest include but are not limited to:
Research papers describe investigations directed to the discovery of new knowledge. These could be more theoretically or empirically oriented, and quantitative and/ or qualitative methods are appropriate.
Synthesis papers summarize published and unpublished information that described the state-of-the-art in scientific knowledge on a topic.
Editorials are a mechanism for members of the scientific community to express their opinions regarding the field and the state of research. The Editor may solicit editorials as a mechanism to stimulate thinking in the community and, for example, encourage research in needed areas.
International Journal of Wine Business Research is available as part of an online subscription to the Emerald Business, Management & Strategy eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Business, Management & Strategy eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.