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International Marketing Review

ISSN: 0265-1335
Ranked by Thomson Reuters (ISI)
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Aims and attributes

The principal aims of International Marketing Review (IMR) are to push back the boundaries of the thinking, theory, and practice in international marketing, and to provide a forum to explore these developments. It is not an International "Marketing Review", and does not consider itself a home for general marketing papers or single country studies.

To achieve these aims, IMR is interested in publishing papers based on empirical studies of marketing strategy issues, such as approaches to market entry and globalization, as well as comparative studies of markets and marketing practice (providing they go beyond the descriptive and parochial). IMR also looks to publish papers based on theoretical explanations, methodological developments and modelling.

There is also a place in IMR for the synthesizing literature review, when it enhances understanding in the way the literature is analysed.

As a forum, International Marketing Review invites responses to articles that are published and is also willing to publish controversial articles to stimulate debate. To facilitate this, in addition to standard articles, it also publishes "viewpoints" and "notes". These are short papers (up to 2,000 words) that explore, or comment on, an issue in a way which is useful, interesting, worthwhile, relevant and, ideally, provocative. The decision to publish these notes are made by the Editors.

While the journal seeks to publish papers which are academically robust, hence the rigorous review process described below, it also seeks to publish papers that communicate effectively. Interesting, well written and readable papers can really contribute to international marketing. Papers submitted to IMR should, therefore, keep technical jargon and statistical formulae within papers to a minimum and aim to present complex material simply and clearly.

IMR will not compromise on the quality or relevance of the papers it publishes. To this end, IMR jealously guards the rigorous review procedures which has put it in the vanguard of fully refereed journals, by ensuring that all research papers undergo double blind peer review by three reviewers. 

Key benefits

By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers. All the papers published in the journal are refereed and aim to communicate theoretical information clearly so it can be applied to practical situations in the real world. An essential resource for practitioners in a high-pressure industry, as well as being academically robust.

Key journal audiences

• Academic and corporate libraries
• Marketing academics
• Marketing managers
• Students of international marketing

Coverage

• Conceptual and empirical studies in international marketing
• Marketing abstracts of major current papers and research
• Practical applications and case studies

Indexed and Abstracted in

• Cabell's Directory of Publishing Opportunites in Marketing
• Collectanea Corporate
• CPI Digest
• Current Citations Express
• Current Contents ® / Social and Behavioural Sciences
• Electronic Collections Online
• Emerald Management Reviews
• EP Collection
• Expanded Academic Index
• Galileo
• General Reference Center
• Government & Policy
• ISI Alerting Services
• Journal Citation Reports/Social Sciences Edition
• Manning & Napier
• PsycINFO
• Social Sciences Citation Index ®
• Social SciSearch ®
• Telebase
• Zetoc (British Library)

International Marketing Review is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.