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The Journal of Business & Industrial Marketing provides academics who are teaching marketing and directors and executives of marketing with new ideas concerning business-to-business marketing. That is, how one company or organization markets its goods/services/ideas to another company or organization.
The journal's emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or research, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues such as marketing through recession, marketing in a global arena, strategies for increasing marketshare, finding new markets and developing new products.
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Journal of Business & Industrial Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email email@example.com or visit the Emerald Marketing eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.
* 2012 Journal Citation Reports® (Thomson Reuters, 2013)