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Journal of Islamic Marketing

ISSN: 1759-0833

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Editorial Objectives

Launching in 2010, Journal of Islamic Marketing aims to lay the foundation of, and advance, Islamic marketing as a new discipline. It will provide a world-class forum for researchers, academics, and business people where all issues related to Islamic marketing can be actively debated.

The journal identifies the features of the Islamic framework of International Marketing practices and ethics. Marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behaviour of traders and consumers alike.

Moreover, marketing issues will be examined from an Islamic perspective which, arguably, if adhered to, can help to create a value-loaded global ethical marketing framework for firms and establish harmony and meaningful cooperation between international marketers and their Muslim target markets.

Scope/ Coverage

• Islamic Marketing
• Muslim Consumers
• Islamic Markets
• Commercialising Islam
• Islamic Marketing Ideals
• Islamic Marketing Mix
• Islamic Business Ethics
• Marketing Islamic Financial Products
• Halal Market
• Islamic Hospitality
• Islamic Branding
• Islamic products’ global image positioning
• Advertisements and promotions to Muslims
• Islamic pricing practices 
• Islamic franchising practices
• Islamic market segmentation
• The Muslim consumption pattern
• Islamic e-market
• Islamic Fashion and Clothing Industry
• Islamic Pharmaceuticals, Cosmetics & Toiletry
• Islamic Law and Marketing Practices
• Selling to Islamic Markets
• Buying from Islamic Markets

Key Benefits

• This is the first journal that attempts to put forward the point of view of Islamic principles relating to marketing.
• All articles will be subject to a thorough peer review process by an experienced and highly regarded review board. This process guarantees the reader thought-provoking, in-depth articles covering a wide range of marketing-related issues and concerns. 

Unique Attributes

• This is the first journal that attempts to bridge the gap between business and religious doctrine. Being the only research publication in this field, the Journal is designed to address the challenges facing marketers involved in business activities with and within Islamic communities.
• The journal covers a specific and important part of the world, and with nearly a quarter of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour.  

Key Journal Audiences

• Scholars at all levels of qualification and experience, interested in issues explored in graduate business programs about Islamic Marketing.
• The journal will also appeal to and target business research centres all over the world, public and private libraries, companies with operations in Islamic markets, various government institutions, and individuals interested in understanding these markets.

 Journal of Islamic Marketing is Indexed and Abstracted in:

• British Library
• Cabell's Directory of Publishing Opportunities in Marketing

Subscribers to Emerald Management Plus will automatically receive access to new and acquired titles, as and when we add them to our collection. For further information please contact emerald@emeraldinsight.com

Journal of Islamic Marketing is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.