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Journal of Product & Brand Management

featuring Pricing Strategy & Practice

ISSN: 1061-0421

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Editorial objectives

Journal of Product & Brand Management is an academic journal written for both practitioners and scholars. The objective of the journal is to publish articles that enrich the practice of product and brand management while simultaneously making significant contributions to knowledge of product and brand issues.

Editorial criteria

Manuscripts must offer meaningful implications and recommendations for practitioners, but also must be conceptually or theoretically sound and offer significant research findings or insights. Where manuscripts report the findings of original research, the methodology and findings should be scientifically defensible and presented clearly and to the extent that readers with limited backgrounds in research methods and statistical analyses are not discouraged from reading the article.

Research is not the only basis for an acceptable article. Case analyses, book reviews, and other thought-provoking manuscripts are encouraged. Article cases of an international nature are especially welcome. The editorial goal is to create a journal of relevance to an international audience. To do this we seek articles from all parts of the world. Particularly welcome are manuscripts which address product and brand issues from the perspective of comparative international markets.

Coverage

• Building and defending growing market share
• How to value your brand portfolio
• Target marketing
• The elements of customer retention
• Understanding the buying process
• Understanding the risks of a new product launch
• Winning customer loyalty

Topicality

The responsibility for product and brand management continues to fall squarely on the shoulders of frontline marketers. Keeping pace with new developments, finding out how other companies have solved branding dilemmas and keeping one jump ahead of your competitors can play an important part in the strategies you employ to imprint your brand firmly on the consumer psyche - and keep it there.

Key benefits

The journal presents important practical considerations and solutions through case histories and the deployment of advertising, sales, promotion, packaging, research, consumer psychology and other elements in the brand war. All papers are backed up by research to give an authoritative overview of one of marketing's most exciting and dynamic fields.

Key journal audiences

• Academics seeking classroom examples or keeping up with the latest research findings
• Advertising and marketing consultants
• Marketing directors, business strategists, product/brand managers and all practitioners working in consumer marketing or sales management
• Students studying in the field

Indexed and Abstracted in

• Cabell's Directory of Publishing Opportunites in Management & Marketing
• CNRS (France)
• CPI Digest
• Electronic Collections Online
• Emerald Management Reviews
• FNEGE (France)
• The Marketing Report
• Zetoc (British Library)

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Journal of Product & Brand Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.