Journal of Research in Marketing and Entrepreneurship

Emerald Group Publishing is happy to announce their acquisition of the Journal of Research in Marketing and Entrepreneurship. Now entering its 13th volume, the journal is an established and well respected publication in the field of marketing and entrepreneurship.

Get Involved

For the latest news, publication alerts and debates, join our online communities:

Follow @EmeraldMkting

Editorial Objectives

The Journal of Research in Marketing and Entrepreneurship continues to seek studies that contribute to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.

In addition to qualitative papers that contribute significantly to the development of theory, we are currently also seeking high-quality statistical analyses. Special attention should be paid to the difference between statistical significance and practical significance. The reader should treat this as an opportunity to think about the methods we use to analyze our data and about what the results mean.

Scope/Coverage

The journal stands at the interface of research in marketing and entrepreneurship. Historically, research in this area is rooted in the study of SME behavior.

One might consider the following perspectives:

The size and structure of the entrepreneurial enterprise. How do SMEs and micro businesses approach marketing? Studies concerned with intrapreneurship, with nations as a whole, or with the public sectors are also of interest to the editors.
The role of entrepreneurship in marketing. Marketing and entrepreneurship are not necessarily one and the same, so what in particular constitutes the art and practice of entrepreneurial marketing?
The role of marketing in entrepreneurship. How do successful entrepreneurs market their product and services? "Good marketing is inherently entrepreneurial. It is coping with uncertainty, assuming calculated risks, being proactive and offering attractive innovations relative to competitors....And good entrepreneurship is inherently marketing orientated. A customer focus by everyone in the enterprise is a way of life. And the implementation of marketing strategies that generate customer satisfaction is essential to survival" (Hills).

In addition, investigations of the interface between marketing and entrepreneurship seek to understand issues that are of broad concern to SME researchers, such as:

Competencies necessary for the successful entrepreneur
The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations
Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes
The influence of external help, support, and personal contact networks
Opportunity recognition
Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs
Strategic and management issues that pertain to marketing
Cultural and sociological perspectives of the entrepreneur
Cross-cultural studies and work on developing economies
Appropriate research methodologies

Key journal audiences

Researchers
Practitioners
Students
Teachers

Indexed and Abstracted in

Cabell's

Follow this journal on twitter: http://twitter.com/J_RME

Journal of Research in Marketing and Entrepreneurship is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.

News

30-11-2012: Call for papers - Special Issue: Researching SME and microenterprise internationalization: advances and future perspectives