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The aim of this journal is to publish articles that enrich the practice of services marketing while simultaneously making signicant contributions to the advancement of the discipline. Preference is given to manuscripts that relate across service business, service industries, nations and economies. All articles appearing in the journal are double-blind refereed.
It should be noted that research is not the only basis for an acceptable article. Case analyses, creative concepts and applications, book reviews, industry reviews, commentaries, and other thought-provoking manuscripts are encouraged. Particularly welcome are future-oriented manuscripts that offer service marketers visions of service in the twenty-first century and practical road maps for getting there. Also encouraged are manuscripts that address interdisciplinary topics or approach "traditional" topics from an interdisciplinary perspective (e.g. refer to the Editorial column in Volume 10 Issue 1).
Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today's consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
The journal publishes contributions from practitioners and academics in the field, reporting on the latest research, new thinking and initiatives being applied. You will be the first to gain access to this information, and the first to take advantage of the insights into consumer behaviour, how they react to service encounters and what factors will dictate your success or failure.
Zetoc (British Library)
Zetoc (British Library)
Journal of Services Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
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* 2011 Journal Citation Reports® (Thomson Reuters, 2012)