Incorporates Journal of Marketing Practice
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Marketing Intelligence & Planning aims to provide a vehicle that will help marketing managers put research and plans into action. Users of research need to communicate with those who undertake research about their problems. The journal intends to publish articles on how information gathered by researchers has been processed and translated into action plans.
At its most fundamental level, marketing is about selling. Within that broad description lies a wealth of skills encompassing information-gathering, data interpretation, consumer psychology, technological resource knowledge, demographics and the marshalling of human and technical resources to create a powerful strategy. More and more professionals in the field are acquiring skills at more sophisticated levels to enable them to compete in an increasingly tough commercial climate; this journal is one way of acquiring those skills to keep you ahead of the field.
By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.
Marketing Intelligence & Planning is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.