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Incorporates Journal of Marketing Practice
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Marketing Intelligence & Planning aims to provide a vehicle that will help marketing managers put research and plans into action. Users of research need to communicate with those who undertake research about their problems. The journal publishes articles on how information gathered by researchers has been processed and translated into action plans
By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.
I have been on the Advisory Board of Marketing Intelligence and Planning for many years. I am also on the Advisory Boards of many other academic journals. I have seen the “ scientific “ quality of most journals increase over the years, but alas at the cost of managerial relevance. MIP, on the other hand, whilst also raising the scientific quality of its published papers, has not sacrificed relevance and I would attest to the fact that this particular journal makes a significant contribution to improving managerial practice. It is highly rated by me and in my opinion is due for a significant upgrade by bodies that formally review journal rankings Professor Malcolm McDonald
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This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.