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Qualitative Market Research

An International Journal

ISSN: 1352-2752

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Editorial objectives

Established in 1998 Qualitative Market Research: An International Journal publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications. This is achieved by publishing high quality research papers that both inform and challenge our awareness of the dichotomy of practices and principals in research in an analytical and practical way. As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as: cultural studies, economics and sociology; and from related fields in: discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis.

Qualitative Market Research: An International Journal welcomes papers that utilise qualitative methodologies that cover all aspects of marketing, including but not limited to: consumer behaviour, online marketing, marketing strategy services and social marketing. Examples of research areas that have been published offer an insight into some of the paper themes that we welcome:

Qualitative research principles

• Recognising the role and importance of deductive processes
• Mixed methods designs in marketing research
• Criteria to judge reliability and validity
• Evaluating the role of focus groups and depth interviews
• Research sensitive topics with netnography
• Applicability of laddering techniques

Qualitative research practices

• the role of brand equity models
• differing perspectives of green marketing – legend, myth, farce or prophesy
• social media and the role of qualitative research
• celebrity endorsements
• brand relationships
• identity construction through the use of counterfeit products
• consumer attributed meanings to color usage

Qualitative Market Research is indexed and abstracted in:

• Emerald Management Reviews
• Cabell's Directory of Publishing Opportunities in Accounting, Economics and Finance
• Cabell's Directory of Publishing Opportunities in Management and Marketing
• CNRS (France)
• CPI Digest
• Electronic Collections Online
• FNEGE (France)
• Management and Marketing Abstracts
• Psych-INFO
• Social Research Methodology Database
• WARC Market Research Abstracts
• Zetoc (British Library)

I have been fortunate enough to publish in the journal (QRM) several times and I read it rigorously, always finding something new and interesting. It is THE source for such research and there is simply nothing better.
Russell Belk, Kraft Foods Canada Chair in Marketing, York University

Qualitative Market Research is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email collections@emeraldinsight.com or visit the Emerald Marketing eJournals Collection page.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.