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Established in 1998 Qualitative Market Research: An International Journal publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications. This is achieved by publishing high quality research papers that both inform and challenge our awareness of the dichotomy of practices and principals in research in an analytical and practical way. As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as: cultural studies, economics and sociology; and from related fields in: discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis.
Qualitative Market Research: An International Journal welcomes papers that utilise qualitative methodologies that cover all aspects of marketing, including but not limited to: consumer behaviour, online marketing, marketing strategy services and social marketing. Examples of research areas that have been published offer an insight into some of the paper themes that we welcome:
Qualitative research principles
Qualitative research practices
Qualitative Market Research is indexed and abstracted in:
I have been fortunate enough to publish in the journal (QRM) several times and I read it rigorously, always finding something new and interesting. It is THE source for such research and there is simply nothing better.
Russell Belk, Kraft Foods Canada Chair in Marketing, York University
Qualitative Market Research is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
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principles of the Committee on Publication Ethics.