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Advances in Culture, Tourism and Hospitality Research, volume 4 Published

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Emerald Group Publishing is pleased to announce the publication of Advances in Culture, Tourism and Hospitality Research, Volume 4, ‘Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites’. For full information please see below:

Advances in Culture, Tourism and Hospitality Research, Volume 4, ‘Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites’.

Edited by Arch G. Woodside

ISBN: 9781849509008

ISSN: 1871-3173

Pub. Date: 28^th September 2010

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Synopsis:

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites.

An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics – field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites.

Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government’s role in shaping China’s domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.

Table of Contents

Preface	Arch G. Woodside
Tourism Advertising and Marketing Performance Metrics	Arch G. Woodside
Information Usefulness Auditing of Tourism Destination Websites: Assessing Los Angeles, San Diego, and San Francisco’s Performance	Carlynn Woolsey
Six Drivers for High-User Satisfaction of Tourism Websites: Performance Auditing of Maine, Massachusetts, and New York’s Direct Marketing Strategies	Kathleen Jamieson Duggan and Jill Lang
Are Tourism Websites Useful for Travelers? Applying an Information Audit Rubric for Mediterranean Tourism Destination Websites	Lauren M. Fryc
Performance Auditing of Tourism Websites: France, Spain and Portugal	Patricia Canals
Usefulness of Government and Private Destination Websites	Christopher P. Dion and Arch G. Woodside
Consumer-Generated Advertisements: Examining Creating Executions for Starbucks and Chipotle Commercials	Aimée C. Kaandorp
Toward a Behavioral Theory of Government-Firm Relationship Behavior: Thick Description of the Dynamics of Government’s Role in Shaping China’s Domestic, Inbound, and Outbound Tourism Industry	Songshan (Sam) Huang