Arts Marketing: An International Journal (AM) is highly innovative and reflects the evolving nature of the consumption of art. Taking a broad view of art, AM recognises the use of new media, the different spaces and places where art is consumed, and new suppliers and consumers of art. AM will demonstrate the wide ranging approaches to contemporary arts marketing, drawing on theory and practice, and therefore provide a forum for both academics and practitioners to engage in a dialogue about arts marketing and the value of art to contemporary society.
Associate Professor Anne-Marie Hede, Victoria University, Australia
Arts Marketing: An International Journal (AM) provides a much-needed outlet catering for the increased academic interest in this area. The journal is broad in scope and deliberately inclusive in encouraging research that embraces all sectors of creative industry ranging from high arts to more popular culture. It takes an interdisciplinary approach to arts marketing, breaking down barriers between disciplines in order to enrich the experience of its readership. Indeed, its appeal extends beyond the academic community as articles are likely to interest and benefit arts policy makers, arts organisation managers, arts consumers, and artists themselves.
Dr Steve Oakes, University of Liverpool Management School, UK
The creative industries are crucibles of innovation, imagination and inspiration. They have never been more important than at present, when new thinking is sorely needed in business and management and western capitalism generally. Arts Marketing: An International Journal (AM) is not only timely and welcome but vitally necessary. It’s sure to be an enormous success, in both academic and pragmatic terms. I, for one, will be reading AM avidly.
Professor Stephen Brown, University of Ulster, UK
Over the past 20 years, there has been increasing emphasis placed on arts marketing. Once considered a “dirty word”, there is now much more general agreement from scholars and practitioners that arts marketing provides value to arts organisations, their audiences and their communities of influence. Hence the emergence of this essential new refereed journal, Arts Marketing: An International Journal (AM), provides a unique space in which to communicate the results of scholarship that moves the discipline forward. Arts Marketing fills a gap in knowledge. It provides diverse opportunities for learning for the arts marketing community of scholars as well as their stakeholders in museums, tourism, heritage and cultural planning. The paucity of material specific to arts marketing means that this journal is distinctive, useful, scholarly and readable. With this in mind, I commend it to all readers seeking to find innovative material on the leading edge of research in arts marketing.
Professor Ruth Rentschler, Deakin University, Australia