Emerald | Internet Research | Table of Contents http://www.emeraldinsight.com/1066-2243.htm Table of contents from the most recently published issue of Internet Research Journal en-gb Tue, 30 Sep 2014 00:00:00 +0100 2013 Emerald Group Publishing Limited editorial@emeraldinsight.com support@emeraldinsight.com 60 Emerald | Internet Research | Table of Contents http://www.emeraldinsight.com/common_assets/img/covers_journal/intrcover.gif http://www.emeraldinsight.com/1066-2243.htm 120 157 The measurement and dimensionality of e-learning blog satisfaction: two-stage development and validation http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113148&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - The main purpose of the current study is to develop and validate a multi-dimensional instrument to measure e-learning blog satisfaction (ELBS). <B>Design/methodology/approach</B> - This study introduces and defines the construct of e-learning blog satisfaction, provides an empirical validation of the construct and its underlying dimensionality, develops a generic e-learning blog satisfaction instrument with desirable psychometric properties, and investigates the instrument’s theoretical and practical applications.<B>Findings</B> - After analyzing data from a calibration sample (n=238) and a validation sample (n=226), this study proposes a 5-factor, 20-item ELBS instrument.<B>Practical implications</B> - This empirically validated instrument will be useful to researchers in terms of developing and testing blog-based learning theories, as well as to educators in terms of understanding students’ ELBS and promoting the use of blog-based learning systems.<B>Originality/value</B> - This study is a pioneering effort to develop and validate a multi-dimensional instrument to measure e-learning blog satisfaction. Article literatinetwork@emeraldinsight.com (Yi-Shun Wang, Ci-Rong Li, Hsin-Hui Lin, Ying-Wei Shih) Tue, 30 Sep 2014 00:00:00 +0100 How fundamental and supplemental interactions affect users’ knowledge sharing in virtual communities? A social cognitive perspective http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113149&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This study aims to investigate the effects of the environment of a virtual community (users’ interactions inside and outside of a community which are defined as the fundamental and supplemental interaction, respectively) on its users’ knowledge sharing and the underlying cognitive mechanism.<B>Design/methodology/approach</B> - A survey was conducted among the users who had experience of participating in a domain knowledge specific online community. A total of 479 valid observations were collected. Structural equation modelling was used to test the research model and hypotheses.<B>Findings</B> - The empirical results show that the fundamental interaction not only directly affects users’ knowledge acquisition and contribution, but also indirectly affects users’ knowledge acquisition and contribution partially through the users’ self-efficacy and outcome expectation. While the supplemental interaction negatively affects users’ knowledge acquisition, it positively affects the users’ knowledge contribution and this effect is also partially mediated by the users’ self-efficacy and outcome expectation. The mediators of self-efficacy and outcome expectation play distinct role on users’ knowledge acquisition and contribution in virtual communities.<B>Originality/value</B> - This research conceptualizes the users’ interaction inside and outside of a particular virtual community as fundamental interaction and supplemental interaction, respectively, and reveals the mechanism how they affect users’ knowledge acquisition and contribution. The results shed light on the literature of knowledge sharing in virtual communities and extend social cognitive theory’s application into a complex environment with blended interactions in a virtual world. The research also provides insights for virtual community designers, administrators and users. Article literatinetwork@emeraldinsight.com (Junjie Zhou, Meiyun Zuo, Yan Yu, Wen Chai) Tue, 30 Sep 2014 00:00:00 +0100 Enthusiastically consuming organic food: an analysis of the online organic food purchasing behaviors of consumers with different food-related lifestyles http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113156&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This study integrated food-related lifestyle (FRL) approaches and perspectives from the theory of planned behavior (TPB) to investigate the profiles of consumers who purchase organic food online and to analyze differences in the related behaviors of consumers with different FRLs.<B>Design/methodology/approach</B> - A link to a website explaining the content and presenting an online questionnaire was provided through the e-newsletters of five well-known Taiwanese organic food distributors. Respondents were given NT$ 50 e-gift coupons after they had completed the questionnaire. A total of 950 questionnaires were distributed, and 753 valid samples were obtained.<B>Findings</B> - Attitudes toward purchasing organic food online had the greatest positive influence on purchase intentions, followed by cognitive control and, finally, subjective norms. Populations with different FRLs were divided into traditional food, uninvolved food, and enthusiastic food shoppers, and these all showed significant differences with respect to the TPB model, their online organic food purchasing profiles, and demographic variables.<B>Originality/value</B> - Organic food businesses draw on various features of the Internet to solve issues such as the difficulty of storing and transporting perishable food items. However, few studies have combined theories of online consumer behavior with food characteristics and psychographic approaches to analyze the overall consumer profiles of purchasers of organic food. The author believes that the conclusions of this study may be used by the food industry to analyze consumer demand, draw inferences about organic food-related habits in consumers’ everyday lives, and design more appropriate Internet marketing strategies. Article literatinetwork@emeraldinsight.com (Rong-Da Liang) Fri, 11 Jul 2014 00:00:00 +0100 Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113163&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels.<B>Design/methodology/approach</B> - Using survey data from large consumer samples from 15 European countries, the authors classify consumers according to: a) whether they had negative experiences with online purchases, b) whether they complained, and c) whether they were satisfied with the complaint handling. A logistic regression analysis assesses the effects of these experiences on repurchase intentions.<B>Findings</B> - Remarkable differences arise among the consumers with respect to intentions to repurchase on the Internet. Consumers with negative experiences who complained expressed higher repurchase intentions than consumers with no reason to complain and also than consumers who had negative experiences but did not complain. Yet the highest repurchase intentions arose among consumers who complained and expressed satisfaction with the complaint handling, in support of the service recovery paradox in an online setting.<B>Originality/value</B> - This project is one of the first empirical studies of the consequences of dissatisfaction and complaints related to online purchase behaviour. Article literatinetwork@emeraldinsight.com (Tammo Bijmolt, Eelko K.R.E Huizingh, Adriana Krawczyk) Tue, 30 Sep 2014 00:00:00 +0100 Virality over YouTube: an empirical analysis http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113160&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - The purpose of this research is to seek reasons for some videos going viral over YouTube (a type of social media platform). <B>Design/methodology/approach</B> - Using YouTube APIs (Application Programming Interface) and Webometrics analyst tool, we collected data on about 100 all-time-most-viewed YouTube videos and information about the users associated with the videos. We constructed and tested an empirical model to understand the relationship among users’ social and non-social capital (e.g., user age, gender, view count, subscriber, join date, total videos posted), video characteristics (post date, duration, and video category), external network capital (in-links and hit counts), and Virality (likes, dislikes, favorite count, view count, and comment count). Partial Least Square (PLS) and Webometric analysis was used to explore the association among the constructs. <B>Findings</B> - Among other findings, our results showed that popularity of the videos was not only the function of YouTube system per se, but that network dynamics (e.g., in-links and hits counts) and offline social capital (e.g., fan base and fame) play crucial roles in the viral phenomenon, particularly view count. <B>Originality/value</B> - We for the first time constructed and tested an empirical model to find out the determinants of viral phenomenon over YouTube. Article literatinetwork@emeraldinsight.com (Gohar Feroz Khan, Sokha Vong) Tue, 30 Sep 2014 00:00:00 +0100 Tweet or "Re-Tweet"? An experiment of message strategy and interactivity on Twitter http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113161&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - Although a large number of prior studies have discussed the impact of using social media to organizations, the existing literature has not yet provided a clear guidance on what specific communication strategy organizations should adopt on social media and what relationship they need to establish with the public. To fill this theoretical gap, the current study examines the effects of message strategy and interactivity from a relationship-building perspective within a social media context.<B>Design/methodology/approach</B> - Through a 2 × 2 between-subjects experiment (N = 84), this study tests the effects of two message strategies, communal-relationship oriented messages and exchange-relationship oriented messages, with either a high or low level of interactivity within a corporate Twitter setting.<B>Findings</B> - The study findings indicate that communication strategies with different relationship orientations differ in quality. Communal-relationship oriented messages tend to generate more favorable relationship outcomes such as trust and control mutuality than exchange-relationship oriented messages. Message interactivity also positively influences attitude toward the company, perceived company credibility, and commitment.<B>Originality/value</B> - The unique contribution of this study is to extend relationship theories to a discussion of what message strategies organizations should use on social media. It suggests that messages oriented toward different relationships can lead to different outcomes. It also demonstrates the effectiveness of message interactivity in building a relationship between an organization and the public. Article literatinetwork@emeraldinsight.com (Zongchao Li, Cong Li) Tue, 30 Sep 2014 00:00:00 +0100 Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=24&issue=5&articleid=17113155&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This study attempts to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing.<B>Design/methodology/approach</B> - Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e., word of mouth and repurchase intention), and behavioral loyalty (i.e., purchase frequency and monetary value). Data collected from 266 respondents in the context of e-tailing are tested against the research model using a partial least squares approach. <B>Findings</B> - The results indicate that both satisfaction and switching cost are positively related to intentional loyalty (i.e., word of mouth and repurchase intention), and that the relationship of satisfaction with intentional loyalty outweighs that of switching cost. Additionally, while repurchase intention significantly associates with purchase frequency and monetary value, a relatively small portion of the variance in both purchase frequency and monetary value are explained. More importantly, word of mouth is unrelated to both purchase frequency and monetary value. The insignificance of word of mouth and the low predictability of repurchase intention indicate that the relationship between intentional and behavioral loyalty is weak in e-tailing context.<B>Originality/value</B> - This study provided empirical evidence to support the weak relationship between intentional and behavioral customer loyalty in the context of e-tailing. The findings provide several important theoretical and practical implications for e-tailing customer relationship management. Article literatinetwork@emeraldinsight.com (Yi-Wen Liao, Yi-Shun Wang, Ching-Hsuan Yeh) Tue, 30 Sep 2014 00:00:00 +0100