Journal of Marketing Practice: Applied Marketing ScienceTable of Contents for Journal of Marketing Practice: Applied Marketing Science. List of articles from the current issue, including Just Accepted (EarlyCite)https://www.emerald.com/insight/publication/issn/1355-2538/vol/5/iss/6/7/8?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestJournal of Marketing Practice: Applied Marketing ScienceEmerald Publishing LimitedJournal of Marketing Practice: Applied Marketing ScienceJournal of Marketing Practice: Applied Marketing Sciencehttps://www.emerald.com/insight/proxy/containerImg?link=/resource/publication/journal/8380acda62e3bb15766749769a333c41/UNKNOWNhttps://www.emerald.com/insight/publication/issn/1355-2538/vol/5/iss/6/7/8?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestSocialization influences on preparation for later lifehttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000004576/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestStates that although the concept of “stress” has received increased attention in the behavioral and social sciences throughout the past five decades, it has been virtually ignored by consumer researchers. Presents conceptual and theoretical underpinnings of stress research, which suggest that many changes in individuals’ consumption behaviors are efforts to cope with stressful life circumstances. A study was conducted to test specific hypotheses about the effects of stress on consumption‐coping strategies of older adults. Results suggest that when older consumers experience stressful life circumstances, they may initiate, intensify, or change consumption activities to handle stress. Specific coping strategies were found to differ by gender. Implications for future consumer research are discussed.Socialization influences on preparation for later life
Anil Mathur, George P. Moschis
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.163-176
States that although the concept of “stress” has received increased attention in the behavioral and social sciences throughout the past five decades, it has been virtually ignored by consumer researchers. Presents conceptual and theoretical underpinnings of stress research, which suggest that many changes in individuals’ consumption behaviors are efforts to cope with stressful life circumstances. A study was conducted to test specific hypotheses about the effects of stress on consumption‐coping strategies of older adults. Results suggest that when older consumers experience stressful life circumstances, they may initiate, intensify, or change consumption activities to handle stress. Specific coping strategies were found to differ by gender. Implications for future consumer research are discussed.]]>
Socialization influences on preparation for later life10.1108/EUM0000000004576Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Anil MathurGeorge P. MoschisJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/EUM0000000004576https://www.emerald.com/insight/content/doi/10.1108/EUM0000000004576/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
Heritage, nostalgia, and the “grey” consumerhttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000004573/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestFocuses on one leisure activity enjoyed by a number of elderly consumers, heritage visiting. Drawing on the findings of a study of consumer behaviour at a recreated living industrial museum, the analysis focuses on the behaviour of elderly visitors to the site, with a particular emphasis on how the experience is constructed. Highlights the role of nostalgia as a motivational and experiential factor behind the visit, and distinguishes between two types of nostalgic reaction, “recreational”, and “existential”. The intensity of the reaction is interpreted in the light of the stimulus provided by the museum, and in the context of individual life circumstances such as role loss, disempowerment, social contact, and the degree of personal experience and object familiarity. Concludes by proposing that it is not always the most obvious groups of consumers who offer the greatest opportunity for sustained and repeated visits.Heritage, nostalgia, and the “grey” consumer
Christina Goulding
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.177-199
Focuses on one leisure activity enjoyed by a number of elderly consumers, heritage visiting. Drawing on the findings of a study of consumer behaviour at a recreated living industrial museum, the analysis focuses on the behaviour of elderly visitors to the site, with a particular emphasis on how the experience is constructed. Highlights the role of nostalgia as a motivational and experiential factor behind the visit, and distinguishes between two types of nostalgic reaction, “recreational”, and “existential”. The intensity of the reaction is interpreted in the light of the stimulus provided by the museum, and in the context of individual life circumstances such as role loss, disempowerment, social contact, and the degree of personal experience and object familiarity. Concludes by proposing that it is not always the most obvious groups of consumers who offer the greatest opportunity for sustained and repeated visits.]]>
Heritage, nostalgia, and the “grey” consumer10.1108/EUM0000000004573Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Christina GouldingJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/EUM0000000004573https://www.emerald.com/insight/content/doi/10.1108/EUM0000000004573/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australiahttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000004574/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestSurveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes studied were price, location, facilities, hotel restaurant, room furnishings, front‐desk efficiency and staff attitude. Usable data were analysed for 154 older consumers in Queensland, Australia, and 44 hotel marketing managers in Australia working at three‐ to five‐star hotels. Respondents’ ratings of a set of eight hotel attribute‐level scenarios were subjected to conjoint analysis in order to infer the relative importance of each attribute to both groups. Results show that both seniors and marketing managers considered hotel facilities to be the most important attribute, followed by room furnishings. The managerial implications for hotels and future research opportunities are also discussed.A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia
Sherrie Wei, Hein Ruys, Thomas E. Muller
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.200-212
Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes studied were price, location, facilities, hotel restaurant, room furnishings, front‐desk efficiency and staff attitude. Usable data were analysed for 154 older consumers in Queensland, Australia, and 44 hotel marketing managers in Australia working at three‐ to five‐star hotels. Respondents’ ratings of a set of eight hotel attribute‐level scenarios were subjected to conjoint analysis in order to infer the relative importance of each attribute to both groups. Results show that both seniors and marketing managers considered hotel facilities to be the most important attribute, followed by room furnishings. The managerial implications for hotels and future research opportunities are also discussed.]]>
A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia10.1108/EUM0000000004574Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Sherrie WeiHein RuysThomas E. MullerJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/EUM0000000004574https://www.emerald.com/insight/content/doi/10.1108/EUM0000000004574/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
Identifying the expectations of older food consumershttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000004575/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestGiven the many potential negative factors that influence food choice behaviour in older people, it is important to understand the problem areas of food shopping. Uses critical incident technique (CIT) to elicit consumers’ stories of dissatisfying/satisfying shopping experiences and, where dissatisfied, identifies their expectations. Volunteers from a cross‐section of locations in Scotland were interviewed, eliciting 248 incidents. Results identified eight key elements contributing to the food shopping experience with all, except social aspects, having positive and negative incidents. Argues that the factors influencing the food shopping experience are much wider than previous research indicates and that, given the breadth of dissatisfaction across the elements, older consumers are lacking “power” within the marketplace. Expectations indicate that some consumers feel they do not have the ability to exercise any alternative to overcome their dissatisfaction.Identifying the expectations of older food consumers
Caroline Hare, David Kirk, Tim Lang
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.213-232
Given the many potential negative factors that influence food choice behaviour in older people, it is important to understand the problem areas of food shopping. Uses critical incident technique (CIT) to elicit consumers’ stories of dissatisfying/satisfying shopping experiences and, where dissatisfied, identifies their expectations. Volunteers from a cross‐section of locations in Scotland were interviewed, eliciting 248 incidents. Results identified eight key elements contributing to the food shopping experience with all, except social aspects, having positive and negative incidents. Argues that the factors influencing the food shopping experience are much wider than previous research indicates and that, given the breadth of dissatisfaction across the elements, older consumers are lacking “power” within the marketplace. Expectations indicate that some consumers feel they do not have the ability to exercise any alternative to overcome their dissatisfaction.]]>
Identifying the expectations of older food consumers10.1108/EUM0000000004575Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Caroline HareDavid KirkTim LangJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/EUM0000000004575https://www.emerald.com/insight/content/doi/10.1108/EUM0000000004575/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
Stress and consumer behaviorhttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000004572/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestSocial scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age‐related differences to understand the behavior of older adults. This research focuses on the processes through which adults learn behavioral patterns and norms that characterize behavior in later life. The socialization framework is first presented as the process through which adults learn roles and norms for old age, and data from a national study are presented to test the hypotheses derived from this model. The results suggest that certain antecedents and processes are important in socializing adults to old age.Stress and consumer behavior
Anil Mathur, George P. Moschis, Euehun Lee
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.233-247
Social scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age‐related differences to understand the behavior of older adults. This research focuses on the processes through which adults learn behavioral patterns and norms that characterize behavior in later life. The socialization framework is first presented as the process through which adults learn roles and norms for old age, and data from a national study are presented to test the hypotheses derived from this model. The results suggest that certain antecedents and processes are important in socializing adults to old age.]]>
Stress and consumer behavior10.1108/EUM0000000004572Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Anil MathurGeorge P. MoschisEuehun LeeJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/EUM0000000004572https://www.emerald.com/insight/content/doi/10.1108/EUM0000000004572/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
The portrayal of older characters in magazine advertisinghttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000004577/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestOlder consumers have grown in number and affluence in the UK, but past research evidence suggests that they are less likely to be portrayed in advertisements than younger people. The wisdom of this approach has been questioned, particularly where depictions of older people feature caricature portrayals of infirmity. Older people today are more likely to be fit and active, and desire to see themselves portrayed as such in advertisements. Investigates whether UK advertisements feature older people, and the nature of that portrayal, and compares and contrasts the findings with past studies in the USA and UK. The results suggest that in UK magazines specifically targeted at older consumers, the advertisements do contain acceptable levels of older characters portrayed in a favourable manner.The portrayal of older characters in magazine advertising
Marylyn Carrigan, Isabelle Szmigin
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.248-261
Older consumers have grown in number and affluence in the UK, but past research evidence suggests that they are less likely to be portrayed in advertisements than younger people. The wisdom of this approach has been questioned, particularly where depictions of older people feature caricature portrayals of infirmity. Older people today are more likely to be fit and active, and desire to see themselves portrayed as such in advertisements. Investigates whether UK advertisements feature older people, and the nature of that portrayal, and compares and contrasts the findings with past studies in the USA and UK. The results suggest that in UK magazines specifically targeted at older consumers, the advertisements do contain acceptable levels of older characters portrayed in a favourable manner.]]>
The portrayal of older characters in magazine advertising10.1108/EUM0000000004577Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Marylyn CarriganIsabelle SzmiginJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/EUM0000000004577https://www.emerald.com/insight/content/doi/10.1108/EUM0000000004577/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
Marketing and older consumers https://www.emerald.com/insight/content/doi/10.1108/jmpams.1999.15505faa.001/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestMarketing and older consumers Marketing and older consumers
Marylyn Carrigan, Isabelle Szmigin
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.-]]>
Marketing and older consumers 10.1108/jmpams.1999.15505faa.001Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Marylyn CarriganIsabelle SzmiginJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/jmpams.1999.15505faa.001https://www.emerald.com/insight/content/doi/10.1108/jmpams.1999.15505faa.001/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999
Educating adland - is the advertising industry finally discovering the older consumer?https://www.emerald.com/insight/content/doi/10.1108/jmpams.1999.15505fab.001/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestEducating adland - is the advertising industry finally discovering the older consumer?Educating adland - is the advertising industry finally discovering the older consumer?
Kevin Lavery
Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 6/7/8, pp.-]]>
Educating adland - is the advertising industry finally discovering the older consumer?10.1108/jmpams.1999.15505fab.001Journal of Marketing Practice: Applied Marketing Science1999-12-01© 1999 Kevin LaveryJournal of Marketing Practice: Applied Marketing Science56/7/81999-12-0110.1108/jmpams.1999.15505fab.001https://www.emerald.com/insight/content/doi/10.1108/jmpams.1999.15505fab.001/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 1999