Emerald | Asia Pacific Journal of Marketing and Logistics | Table of Contents http://www.emeraldinsight.com/1355-5855.htm Table of contents from the most recently published issue of Asia Pacific Journal of Marketing and Logistics Journal en-gb Tue, 02 Sep 2014 00:00:00 +0100 2013 Emerald Group Publishing Limited editorial@emeraldinsight.com support@emeraldinsight.com 60 Emerald | Asia Pacific Journal of Marketing and Logistics | Table of Contents http://www.emeraldinsight.com/common_assets/img/covers_journal/apjmlcover.gif http://www.emeraldinsight.com/1355-5855.htm 120 157 Editorial http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116839&show=abstract <strong>Abstract</strong><br /><br />Not available. Article literatinetwork@emeraldinsight.com (Ian Phau) Tue, 02 Sep 2014 00:00:00 +0100 Can a socially responsible casino better retain its management staff? From an internal customer perspective http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116898&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This study aims to investigate how perceived corporate social responsibility (CSR) initiatives influence internal customers’ preference and turnover intention. The mediating effect of brand preference on the relationship between CSR initiatives and turnover intention has also been studied. <B>Design/methodology/approach</B> - A survey was conducted and questionnaires were distributed to a sample in Macau in 2012. Out of these, 138 valid samples were collected among casinos’ mid- and senior level employees having managerial positions (hereafter "managers"). Regression tests were performed in order to validate the hypotheses. <B>Findings</B> - Managers’ preference for the casino brand of their employer can be enhanced by perceptions associated with CSR initiatives. Two CSR initiatives (CSR to stakeholders and to society) significantly decrease managers’ turnover intentions, with the impact of CSR directed at stakeholders exerting a stronger influence. Brand preference is a significant mediator of perceptions associated with CSR initiatives and turnover intention.<B>Originality/value</B> - The current study tries to not only investigate how perceptions associated with CSR initiatives influence an internal customer’s turnover intention but is also aimed at understanding how brand preference as a mediator influences turnover intention. Extending the realm of study is important because multiple theories predict different benefits, and assessing the value of CSR therefore requires multiple approaches. Article literatinetwork@emeraldinsight.com (Matthew Liu, IpKin Anthony Wong, Rongwei Chu, Guicheng James Shi, James L. Brock, Ting-Hsiang Tseng) Tue, 02 Sep 2014 00:00:00 +0100 The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116865&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This study aims at identifying the dimensions of service quality and examining the interrelationships among behavioral intentions, customer satisfaction, perceived value, corporate image and service quality in the gaming industry. A multi-level and hierarchical model is used as a framework to synthesize the effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions of customers in the gaming industry.<B>Design/methodology/approach</B> - The data used in this study were based on a sample of 470 at a newly built casino in Macau. Data were analyzed using exploratory factor analysis and regression analysis.<B>Findings</B> - The findings support using a multi-level model consisting of three primary dimensions and 10 sub-dimensions to conceptualize and measure perceived service quality. Perceived service quality significantly influences perceived value and corporate image respectively. In addition, perceived value and corporate image are main determinants of customer satisfaction. Also, customer satisfaction and corporate image significantly affect behavioral intentions. <B>Originality/value</B> - This is the first study synthesizing behavioral intentions, customer satisfaction, perceived value, corporate image and perceived service quality in a Macau casino setting. Article literatinetwork@emeraldinsight.com (Hung-Che Wu) Tue, 02 Sep 2014 00:00:00 +0100 Roles of Trust on Rapport and Satisfaction in Services http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116826&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - The paper reports antecedent roles of competence, contractual and goodwill trust on rapport and satisfaction in banking services in a developing country context. The study also identifies the mediating influence of these three types of trust between rapport and customer satisfaction. <B>Design/methodology/approach</B> - Data collected from a sample of 212 bank customers was analysed using AMOS based Structural Equation Modelling.<B>Findings</B> - While all three types of trust have significant impact on satisfaction, only competence and goodwill trust positively influenced rapport. Results also demonstrate that competence and goodwill trust had complementary mediation impacts in the rapport-satisfaction context; however, mediation influence of contractual trust was not significant. Finally, influence of rapport was found to be positive towards satisfaction. <B>Practical implications</B> - Management should focus on building goodwill and competence trust with bank customers. Bank managers should hire and train employees who are friendly in terms of customer care and are able to develop rapport with customers to increase the latter's satisfaction. <B>Originality/value</B> - The paper tested the influence of competence, contractual and goodwill trust on rapport and satisfaction and verified the mediation impact of trust between rapport and satisfaction. Article literatinetwork@emeraldinsight.com (Johra Kayeser Fatima, Mohammed Abdur Razzaque) Tue, 02 Sep 2014 00:00:00 +0100 Investigating determinants of youth’s intentions of seeking microcredit in the post-conflict era http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116900&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - Bottom of pyramid market (BOP) has gained attention of researchers and marketers in recent years. The BOP market comprises many segments, however, little is known about purchase behaviour in BOP market or segments therein. The main aim of this research is to investigate youth’s intentions of seeking microcredit in the post-war era that are an integral part of BOP market<B>Design/methodology/approach</B> - The sample comprised 1250 youth aged 18 and above from Northern Province of Sri Lanka. Surveys were administered for data collection. After testing measurement model, a structural model was run to test hypotheses. <B>Findings</B> - Positive Affect, Subjective Norms and Entrepreneurial Desire enhanced Intentions of seeking microcredit, whereas Perceived Deterrents negatively influenced those Intentions. Perceived benefits, perceived behavioural control and knowledge of microcredit did not have significant effects on these intentions. <B>Research limitations/implications</B> - This study was conducted in one war-affected country, Sri Lanka. Also, data were cross-sectional. Hence the model needs replication amongst youth in other post-conflict contexts and with longitudinal data. <B>Practical implications</B> - Findings of this study would be of use to market microcredit to youth in post-conflict era and other segments of BOP. <B>Originality/value</B> - A unique purchase behavioural model is suggested to enhance youths’ intentions of seeking microcredit in the post-war era, a segment within the BOP market. This study can contribute to purchase behaviour literature in identified contexts. Article literatinetwork@emeraldinsight.com (Charles Jebarajakirthy, Antonio Lobo, Chandana Hewege) Tue, 02 Sep 2014 00:00:00 +0100 Corporate rebranding and brand preference: brand name attitude and product expertise as moderators http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116959&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - This research investigates the moderating roles of brand name attitude and product expertise on the impact of different corporate rebranding strategies on consumer brand preference. Rebranding strategies include evolutionary and revolutionary rebranding strategies, while brand name attitude is consumer attitude toward a firm’s original brand name and consumer product expertise refers to the consumer knowledge related to the brand’s product or service.<B>Design/methodology/approach</B> - A 2x2 factorial experimental design is used to examine the proposed hypotheses. 220 undergraduates from a public university in Taipei of Taiwan participate in the experiment. <B>Findings</B> - The findings indicate that given brand repositioning is preferable, the use of evolutionary rebranding strategies is superior in enhancing consumer brand preference in the case of pleasant original brand name attitude, while the use of revolutionary strategies is superior when consumers hold less pleasant attitude. In addition, expert consumers show similar responses toward the two rebranding strategies, whereas evolutionary strategies seem to be more effective than revolutionary ones in enhancing consumer brand preferences in the case of novice consumers. <B>Research limitations/implications</B> - A convenient sampling method was employed and undergraduate students were the research subjects. Besides, a ?ctitious brand was used in the experiment design. As a result, the generalizability and applicability of the current research findings should be considered and carried out with cautions.<B>Practical implications</B> - The findings of the research provide empirical understanding on the use of rebranding strategies to generate higher levels of brand preference under contingencies, thus helping brand managers apply a more appropriate type of rebranding strategies when necessary.<B>Originality/value</B> - The current study is the preliminary causal-oriented work to provide guidance with appropriate rebranding strategies under the contingencies of consumers’ original brand name attitude and product expertise. Article literatinetwork@emeraldinsight.com (Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Hadi Kuntjara, Christy Ting-Jun Lin) Tue, 02 Sep 2014 00:00:00 +0100 Employees' organisational commitment and its impact on their actual turnover behaviour through behavioural intentions http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116835&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - The study aims to empirically test an integrated model incorporating the constructs of organisational commitment, behavioural intentions, actual turnover behaviour and telecom work characteristics so as to examine the impact of commitment on employees’ behavioural intentions, whereby they wish to dissolve their relationship with the employment provider. <B>Design/methodology/approach</B> - Structural equation modeling technique has been used to test the data collected through questionnaire from a sample of 139 employees including managers and executives across the hierarchy of an Indian telecom organisation named Aircel Dishnet Ltd. from the Jammu and Kashmir circle head office in India.<B>Findings</B> - The theoretical constructs were validated before incorporating the hypothetical structural model. SEM results indicate a good fit to the empirical data. The findings confirmed that affective, continuance and normative commitments lay significant impact on employees' organisational commitment. Also, commitment influence attitudes, subjective norms and perceived behavioural control, thereby affecting the behavioural intentions of the employees. An indirect significant impact of OC on the actual turnover behaviour was also revealed. A partial mediation of work characteristics was also found between behavioural intentions and actual turnover behaviour. <B>Research limitations/implications</B> - The generalisability of the study is limited as the sample concentrates to one organisation of a single industry in India. <B>Practical implications</B> - The study provides insights for the policy makers to create and develop mechanisms and programmes leading to the enhancement of affective organisational commitment for employee retention.<B>Originality/value</B> - The model clearly explains telecom employees' organisational commitment and its impact on the actual turnover behaviour through their behavioural intentions. Though the findings do not reveal any component of commitment to lay more impact on OC, it exhibits higher career commitment than organisational commitment among the telecom employees. Article literatinetwork@emeraldinsight.com (Gurjeet Kaur Sahi, Rupali Mahajan) Tue, 02 Sep 2014 00:00:00 +0100 TV Food Advertising aimed at Children: Qualitative Study of Pakistani Fathers’ Views http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=4&articleid=17116843&show=abstract <strong>Abstract</strong><br /><br /><B>Purpose</B> - There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in societies that score high on Masculinity is important but absent from literature. The current study presents opinions of respondents as fathers, concerning the impact of TV food advertisements on children buying and consumption habits. <B>Design/methodology/approach</B> - The qualitative data through semi-structured interviews has been collected from 32 males having at least one child between the ages of seven to fourteen years. The respondents were purposefully selected from a private sector university located in the province of Punjab, Pakistan. The collected data has been analysed through thematic analysis. <B>Findings</B> - Thematic analysis revealed six themes; quantity of ads , negative impact of TV food ads, changing buying patterns, positive/productive impact on children, father’s perceptions of TV advertising, and advertising changes to be incorporated. The findings have some social, cultural, and managerial implications for core advertising stakeholders. <B>Practical implications</B> - This study is useful for marketing managers whose job is to persuade children and their families into buying their products. They can benefit from the findings of this study to customize the brand communication strategies as per the expectations of respondents as fathers. Furthermore, the study proposes useful insights that will help in devising consumer-led advertising policies in Pakistan. <B>Originality/value</B> - The gender role of males while influencing family decision making with regards to food products marketing has been a new area of research. The study is pioneer in the field of consumer socialization in that it focuses upon the fathers’ perspective on TV advertising to children. Article literatinetwork@emeraldinsight.com (Muhammad Kashif, Mubashir Ayyaz, Sara Basharat) Tue, 02 Sep 2014 00:00:00 +0100