Emerald | Asia Pacific Journal of Marketing and Logistics | Table of Contents http://www.emeraldinsight.com/1355-5855.htm Table of contents from the most recently published issue of Asia Pacific Journal of Marketing and Logistics Journal en-gb Tue, 03 Jun 2014 00:00:00 +0100 2013 Emerald Group Publishing Limited editorial@emeraldinsight.com support@emeraldinsight.com 60 Emerald | Asia Pacific Journal of Marketing and Logistics | Table of Contents http://www.emeraldinsight.com/common_assets/img/covers_journal/apjmlcover.gif http://www.emeraldinsight.com/1355-5855.htm 120 157 The performance implications of perceptual differences of dependence in marketing channels: The mediating role of trust http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111940&show=abstract http://www.emeraldinsight.com/10.1108/APJML-12-2013-0154 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The purpose of this paper is to address two essential questions: do perceptual differences regarding dependence matter in determining channel performance, and if so, how? <B>Design/methodology/approach</B> – The paper conducted an empirical study of 347 cellular telephone supplier-retailer dyads in China. A questionnaire survey was employed. <B>Findings</B> – The results reveal that a retailer's perceptual difference of dependence exerts a significant effect on its evaluation of supplier performance only. Retailer trust partially mediates the effect of the perceptual differences on supplier performance and retailer performance. Therefore, the particular side of a dyadic relationship that researchers choose to study matters in an unbalanced dependence relationship. <B>Practical implications</B> – Managers, depending on their side, should pay close attention to perceptual differences and their consequences and deliberately employ different strategies to ensure effective channel management. <B>Originality/value</B> – Do differences in parties’ perceptions of dependence influence channel performance? If they do, how do these perceived differences exert direct and indirect impacts? By answering these questions, the authors contribute not only to an understanding of the unique nature of dyadic channel relationships but also to methodological notions about whether to study one side in a dyad. Article literatinetwork@emeraldinsight.com (Zhilin Yang, Fang Jia, Shaohan Cai) Tue, 03 Jun 2014 00:00:00 +0100 Franchise system investment disclosure: signaling value to prospective franchisees http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111941&show=abstract http://www.emeraldinsight.com/10.1108/APJML-10-2013-0124 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The divergent interests of franchisor and franchisee give rise to significant ex-post conflict following the purchase of a franchise. Australian regulators have sought to assist transparency in franchising decision making by legislating for disclosure documents that expose key variables that theoretically determine choice on the part of prospective franchisees. The purpose of this paper is to explore the value proposition of the disclosure document and tests its normative effectiveness using a signal-theoretic perspective. <B>Design/methodology/approach</B> – Potential investors were asked to consider selected attributes through a choice-based survey, consistent with consumer theory, and focussing on an attribute-based determination of value. However, complex decision making in general and choice modeling can place severe cognitive burdens on respondents and induce satisficing rather than maximizing behavioral patterns. Best-worst scaling (BWS) provided a means for potential purchasers to respond coherently. <B>Findings</B> – Findings indicate limited capacity for potential investors to rationalize the simplistic choices presented, suggesting that franchise choice is determined to a large degree by non-rational factors. <B>Research limitations/implications</B> – This research is embryonic (exploratory) in nature with the findings providing an imperative for further investigation into workable attributes of franchise systems. Analysis is limited to prospective franchisees’ perceptions and needs to be triangulated with franchisor and policy-makers perspectives. <B>Practical implications</B> – Both franchisors and policy makers can utilize this research to improve transparency in the disclosure document. Prospective franchisees should then be able to make more effective decisions about the franchise systems of choice. <B>Social implications</B> – A reduction in conflict within the franchising sector (no matter how trivial) will improve the business operations, franchisee and employee welfare throughout the sector. Progress on this topic will improve the sustainability and overall attractiveness of the sector. <B>Originality/value</B> – Conjoint analysis has not been used previously in franchising research. The use of BWS on prospective franchisee perceptions is innovative providing a basis for much research to be done in this field of research. Article literatinetwork@emeraldinsight.com (Owen Wright, Hume Winzar) Tue, 03 Jun 2014 00:00:00 +0100 Export performance: multiple predictors and multiple measures approach http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111942&show=abstract http://www.emeraldinsight.com/10.1108/APJML-11-2012-0119 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The purpose of this paper is to examine the antecedents of export performance within the parameters of the structure-conduct-and-performance (SCP) paradigm, resource-based view (RBV), rational choice (RC) and perceptual view (PV), theoretical templates. <B>Design/methodology/approach</B> – The study surveyed continuing manufacturing exporters from New Zealand (<IT>n</IT>=118) using an electronic method. Linear regression analysis was used to determine the relationships among the groups of predictors and three types of measures. <B>Findings</B> – The results found that strategic factors (encapsulating RC) were strong predictors of both export intensity (EI) and export intensity growth, followed by export barriers (representing PV). Conversely, firm factors (representing an amalgamation of SCP and RBV variables) generated lower explanatory power in predicting export performance. Regarding measures of export performance, EI carried the highest efficacy. <B>Practical implications</B> – This research suggests export performance depends primarily on deliberate strategic initiatives (RC) (regarding, products, markets and approaches to order generation), and implicitly challenges the resource and natural selection based advantages inherent in firm factors. <B>Originality/value</B> – This is one of the few studies on export performance to test the explanatory power of competing theoretical views using a multiple measures approach. Insights from this research extend to the very definition of an internationalizing SME with significant implications for export researchers. Article literatinetwork@emeraldinsight.com (Eldrede Tinashe Kahiya, David L. Dean) Tue, 03 Jun 2014 00:00:00 +0100 Consumer susceptibility to credit card misuse and indebtedness http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111943&show=abstract http://www.emeraldinsight.com/10.1108/APJML-09-2013-0110 <strong>Abstract</strong><br /><br /><B>Purpose</B> – Prior research suggests that payment mechanisms are imbued with cues that affect purchase evaluation and future spending behavior. Credit cards are distinguished from other payment mechanisms as they elicit greater willingness to spend, prompt weaker recollections of past credit expenses and overvaluation of available funds – a phenomena the authors call as “credit card effect.” Little is known about the individuals’ differential exposure to the credit card effect. The purpose of this paper is to present a new concept and measure of susceptibility to the credit card misuse and indebtedness (SCCMI). <B>Design/methodology/approach</B> – The study focussed on young credit card users (aged 18-25) from Malaysia, Singapore, and the UK as they represent varying levels of credit card issuance and consumer protection regulations. The authors conducted confirmatory factor analysis and invariance tests to assess the validity, reliability and parsimony of the proposed scale in the three countries. Further, the authors examined the prediction power of SCCMI on consumer tendency to become a revolving credit card debtor. <B>Findings</B> – Results show that the SCCMI scale is valid, reliable and parsimonious across the multi-country context. The paper provided additional validity support through known-group comparison among various payers of credit card bills. <B>Research limitations/implications</B> – The convenience sampling used for the study is the main limitation. The findings bear important implications for more socially responsible marketing practice and better public policies in credit carder regulation for protecting young credit card users. <B>Practical implications</B> – The new concept and measurement scale can be used for identifying the vulnerable individuals in credit card use, assisting consumer knowledge training, improving policies for credit card regulation, and helping credit card providers in socially responsible marketing practice. <B>Social implications</B> – The cross-country validity of the SCCMI scale provides a unique contribution for monitoring and auditing consumer vulnerability in credit card misuse in Asian and European market conditions. <B>Originality/value</B> – SCCMI offers an original concept that is distinct from previous research in that SCCMI focusses solely on the state of likelihood to commit credit card abuse rather than the behavioral manifestations of credit card misuse. SCCMI provides a new tool for marketers and public policy makers for ethically responsible credit card marketing and regulation to protect youths’ benefits. Article literatinetwork@emeraldinsight.com (Sandra Awanis, Charles Chi Cui) Tue, 03 Jun 2014 00:00:00 +0100 Psychological and behavioural drivers of male fashion leadership http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111944&show=abstract http://www.emeraldinsight.com/10.1108/APJML-06-2013-0067 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The purpose of this paper is to identify the factors affecting male fashion leadership behaviour. The study examined the effect of fashion consciousness, fashion knowledge, mood enhancement, decision-making confidence and brand switching as the psychological factors. It also included the influence of behavioural factors such as the information sources, attributes of purchasing fashion clothing and type of retailers on male fashion leadership. <B>Design/methodology/approach</B> – The data were collected through a structured questionnaire distributed in the main shopping districts of Beirut, Lebanon, during March 2012. <B>Findings</B> – The study uncovered that fashion consciousness, fashion knowledge, confidence in decision making and mood enhancement are to be the most important psychological factors influencing male fashion leadership behaviour. The study also found that frequency of reading fashion magazines is negatively and significantly affecting fashion leadership. Male fashion leaders use colleagues and friends as the main information sources for fashion. The effect of attractiveness, brand name, store image and quality of clothing is positive and significant whilst value for money negatively and significantly influences male fashion leadership. Male fashion leaders mainly shop from specialty shops, chain stores, department stores and the internet. <B>Originality/value</B> – Although there are a handful of studies which examined female fashion leadership, the male fashion leadership concept has not been extensively addressed in the literature. In an attempt to at least partially address this, the study attempts to identify the factors affecting male fashion leadership behaviour in Lebanon. Article literatinetwork@emeraldinsight.com (Mehmet Haluk Koksal) Tue, 03 Jun 2014 00:00:00 +0100 The Chinese wine market: a market segmentation study http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111945&show=abstract http://www.emeraldinsight.com/10.1108/APJML-07-2013-0089 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. <B>Design/methodology/approach</B> – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. <B>Findings</B> – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. <B>Research limitations/implications</B> – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. <B>Practical implications</B> – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. <B>Originality/value</B> – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions. Article literatinetwork@emeraldinsight.com (Hong Bo Liu, Breda McCarthy, Tingzhen Chen, Shu Guo, Xuguang Song) Tue, 03 Jun 2014 00:00:00 +0100 The interaction effect on customer purchase intention in e-commerce: A comparison between substitute and complement http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111946&show=abstract http://www.emeraldinsight.com/10.1108/APJML-07-2013-0080 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The purpose of this paper is to explore the interaction effect of information richness, retailer brand, and extended offers on customer purchase intention in e-commerce. <B>Design/methodology/approach</B> – Hierarchical moderator regression analysis and simple slope analysis were used to test the hypotheses, also 356 savvy internet consumers in Taiwan were investigated. <B>Findings</B> – The findings revealed that information richness, retailer brand, and extended offers are positively related to customer purchase intention. However, the interaction effects may differ in these relationships. While information richness complements both retailer brand and extended offers on customer purchase intention, extended offers may substitute retailer brand for increase in purchase intention. <B>Research limitations/implications</B> – A bias may exist because of the sample from an online survey. The findings suggest that complements are actually synergistic strategies of factors, while substitution is a switching of the alternative. <B>Practical implications</B> – Practitioners shall utilize information richness to the complements, such as retailer brand and extended offers, to strengthen customer purchase intention. In contrast, they may provide extended offers for acquiring customers in the short-term period, when retailer brand is relatively low or unknown. <B>Originality/value</B> – The findings of the study provide a new marketing strategy: managing substitutes and complements in adequate factors can give rise to better results for purchase intention increases in e-commerce. Article literatinetwork@emeraldinsight.com (Yung-Shen Yen) Tue, 03 Jun 2014 00:00:00 +0100 Influences of the spokes-character on brand equity antecedents http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111947&show=abstract http://www.emeraldinsight.com/10.1108/APJML-02-2013-0030 <strong>Abstract</strong><br /><br /><B>Purpose</B> – To draw attention to the importance of the spokes-character to marketing communications and a company's branding strategy, this exploratory study attempts to suggest a scale for measuring the spokes-character perception and to explore the relationships among the spokes-character perception and brand equity antecedents, i.e. brand awareness, brand association, perceived quality and brand loyalty, in the context of a retail brand. The purpose of this paper is to encourage the discussion about spokes-characters’ functions in marketing and branding, particularly in the Asian market. <B>Design/methodology/approach</B> – Data were collected through a survey among university students in Taiwan. The survey questionnaire was based on the literature on spokes-characters and on the available scales of consumer-based brand equity. Data were analyzed by using structural equation modeling. <B>Findings</B> – The results in this study show that the spokes-character perception is properly reflected by likability, relevance and expertise and likability is the most salient attribute. The spokes-character perception influences brand awareness/association and perceived quality, which in turn influence brand loyalty. <B>Research limitations/implications</B> – This study suggests that likability, relevance and expertise are proper constructs connoting the spokes-character perception and verifies the influence of the spokes-character, as a source of secondary association, on brand equity antecedents, i.e. brand awareness/association, perceived quality and brand loyalty. This study also finds that the spokes-character serves as a cue of perceived quality. <B>Practical implications</B> – The suggested scale provides marketers with an instrument for measuring consumers’ perception of a potential spokes-character. Besides, when the advertiser or the marketer designs a spokes-character, the character should not only be likable, but also be relevant and show expertise relating to the endorsed brand. <B>Originality/value</B> – This study hopes to encourage more discussions about the utilization of the spokes-character in the Asian market because the discussion about how the spokes-character works in this market is still scant. This study also provides empirical evidence for the influence of a secondary association, i.e. the spokes-character, on brand equity antecedents. Article literatinetwork@emeraldinsight.com (En-Chi Chang) Tue, 03 Jun 2014 00:00:00 +0100 Editorial http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=3&articleid=17111948&show=abstract Editorial literatinetwork@emeraldinsight.com (Ian Phau) Tue, 03 Jun 2014 00:00:00 +0100