Emerald | Asia Pacific Journal of Marketing and Logistics | Table of Contents http://www.emeraldinsight.com/1355-5855.htm Table of contents from the most recently published issue of Asia Pacific Journal of Marketing and Logistics Journal en-gb Tue, 08 Apr 2014 00:00:00 +0100 2013 Emerald Group Publishing Limited editorial@emeraldinsight.com support@emeraldinsight.com 60 Emerald | Asia Pacific Journal of Marketing and Logistics | Table of Contents http://www.emeraldinsight.com/common_assets/img/covers_journal/apjmlcover.gif http://www.emeraldinsight.com/1355-5855.htm 120 157 An empirical study on continuance intention of mobile social networking services: Integrating the IS success model, network externalities and flow theory http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107317&show=abstract http://www.emeraldinsight.com/10.1108/APJML-07-2013-0086 <strong>Abstract</strong><br /><br /><B>Purpose</B> – Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of this research is to identify the factors affecting mobile SNS users' continuance intention. <B>Design/methodology/approach</B> – Data from an online survey administered to 228 mobile SNS users are used to test the research model through the use of structural equation modelling. <B>Findings</B> – The results show that flow, perceived usefulness and satisfaction determine continuance intention of mobile SNS. Moreover, the authors found that referent network size and perceived complementarity are the main factors affecting flow, whereas information quality is the main factor affecting perceived usefulness. Only system quality significantly affects satisfaction. <B>Practical implications</B> – The results imply that mobile service providers need to take the functional characteristics of the mobile SNS (e.g. system quality and information quality), network externalities (referent network size and perceived complementarity) and flow experience into consideration when encouraging users' continuance intention towards mobile SNS. <B>Originality/value</B> – Extant research has focused on initial adoption and usage of mobile SNS and has seldom considered post-adoption usage, which is critical to mobile service providers' success. This research tries to fill the gap by examining continuance intention to use mobile SNS. The theory embedded within the IS success model, network externalities and flow theory articulated that these three research domains can be integrated to better understand the factors that influence mobile SNS users' continuance intention. Article literatinetwork@emeraldinsight.com (Lingling Gao, Xuesong Bai) Tue, 08 Apr 2014 00:00:00 +0100 An empirical model of home internet services quality in Thailand http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107318&show=abstract http://www.emeraldinsight.com/10.1108/APJML-05-2013-0059 <strong>Abstract</strong><br /><br /><B>Purpose</B> – This study aims to investigate the antecedents to service quality and their relationship with affective evaluations of customers of internet service providers (ISPs) in Thailand. <B>Design/methodology/approach</B> – In order to achieve the research objectives, a model is proposed. The literature review and formulation of hypotheses related to each construct are then discussed. <B>Findings</B> – The findings reveal that service quality is influenced by network quality, customer service, information support, privacy and security. Service quality in turn also impacts customer loyalty attributes, including satisfaction, value, trust and commitment. Satisfaction is a determinant of customer trust, whereas the direct relationship between value and customer commitment is not supported. <B>Research limitations/implications</B> – The model in this study was tested in the Thai ISP context which may be different in other service industries as well as in other countries. <B>Practical implications</B> – By enhancing service quality, firms can influence customers' satisfaction, value, trust and commitment, which are critical for an ISP's success and long-term sustainability. <B>Originality/value</B> – By applying the findings of this study, ISPs can strategise in making customers more central in their day-to-day operations, which would create competitive advantage for them. Article literatinetwork@emeraldinsight.com (Paramaporn Thaichon, Antonio Lobo, Ann Mitsis) Tue, 08 Apr 2014 00:00:00 +0100 A unified perspective on the factors influencing consumer acceptance of internet of things technology http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107319&show=abstract http://www.emeraldinsight.com/10.1108/APJML-06-2013-0061 <strong>Abstract</strong><br /><br /><B>Purpose</B> – With recent advances in internet technologies, internet of things (IoT) technology is having an increasing impact on our daily lives, and beginning to offer interesting and advantageous new services. The current research aims to develop and test an integrative model of factors determining consumers' acceptance of IoT technology. <B>Design/methodology/approach</B> – Based on technology acceptance model (TAM), the authors proposed an IoT acceptance model that consists of three technology factors (perceived usefulness, perceived ease of use, and trust); one social context factor (social influence); and two individual user characteristics (perceived enjoyment and perceived behavioral control). Data from 368 Chinese consumers were used to test the research model through the use of structural equation modeling. <B>Findings</B> – The results showed particularly strong support for the effects of perceived usefulness, perceived ease of use, social influence, perceived enjoyment, and perceived behavioral control. However, trust played an insignificant role in predicting the intention. In addition, perceived ease of use and trust were found to affect perceived usefulness. Compared with the individual TAM model, the integrated model provides more explanation on user behavioral intention toward IoT usage. <B>Originality/value</B> – The integrated model explores the driving factors of individuals' willingness to use IoT technology from the perspectives of the technology itself, social context and individual user characteristic. It links the constructs of social influence, enjoyment, and perceived behavioral control to the TAM and successfully extends TAM in the IoT technology context. Article literatinetwork@emeraldinsight.com (Lingling Gao, Xuesong Bai) Tue, 08 Apr 2014 00:00:00 +0100 Clarifying the impact of product scarcity and perceived uniqueness in buyers' purchase behavior of games of limited-amount version http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107320&show=abstract http://www.emeraldinsight.com/10.1108/APJML-07-2013-0084 <strong>Abstract</strong><br /><br /><B>Purpose</B> – Different from general goods, games are intangible. Games of limited-amount version are much more expensive. However, the value of games cannot be actually validated, while buyers purchase the intangible goods. This study, therefore, aims to empirically clarify the impact of product scarcity and uniqueness in buyers' purchase of games of limited-amount version. <B>Design/methodology/approach</B> – Based on literature review, the survey method was conducted. Data of 204 respondents who recently bought games of limited-amount version were gathered and analyzed with partial least square. <B>Findings</B> – The results showed that perceived quality and perceived uniqueness, significantly increased by product scarcity, was shown of significant positive impact on perceived value which significantly enhanced purchase intention. <B>Research limitations/implications</B> – The results indicated the importance of high quality and the reflection of uniqueness in buyers' purchase of games of limited-amount version. The results also validated the effect of scarcity on intangible goods. Practically, the results facilitated strategic operation and marketing of game producers and suppliers in designing and marketing game software. The results also facilitated further theoretical development of goods scarcity. <B>Originality/value</B> – Nowadays, product scarcity has been an important operation and marketing strategy to enterprises. Games are an industry of growing importance. However, the impact of scarcity in buyers' purchase of games of limited-amount version was still limited. The results validated the importance of scarcity and perceived uniqueness in intangible game goods purchase behavior. The validation of this study can provide references for strategic operation and marketing of the game industry. Article literatinetwork@emeraldinsight.com (Hsiu-Ju Chen, Tzu-Hui Sun) Tue, 08 Apr 2014 00:00:00 +0100 A qualitative inquiry of multi-brand loyalty: Some propositions and implications for mobile phone service providers http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107321&show=abstract http://www.emeraldinsight.com/10.1108/APJML-02-2013-0023 <strong>Abstract</strong><br /><br /><B>Purpose</B> – It is evident that most consumers are polygamous and are loyal to several brands within a particular product or service category. This circumstance is coined as “multi-brand loyalty” (MBL). The present research tries to shade light on consumers' motivation to become a multi-brand loyal by answering the research question: “why consumers become multi-brand loyal within a particular service category?” The paper aims to discuss these issues. <B>Design/methodology/approach</B> – Four focus group discussions and 13 in-depth interviews were carried out to gain deeper insights regarding the drivers of MBL. <B>Findings</B> – The findings of this study suggest that “financial benefits”, “need for privacy”, “competitor's attractive promotional campaign”, “public self-consciousness” and “availability of cheap handset and SIM card” are the most frequently cited reasons that can make mobile phone service users multi-brand loyal. In addition, the study reveals heterogeneity among consumers, i.e. along with “multi-brand loyals”, “sole-brand loyals”, “switchers” and “cross-buyers” also exist in the Malaysian mobile phone service market. <B>Practical implications</B> – These insights put forth the importance for managers of mobile phone service industry to be more cautious in formulating their retention strategies. Moreover, they will be aware of the complicated loyalty pattern of their consumers which will eventually guide them to consider different strategic moves for each different loyalty segments. <B>Originality/value</B> – Although the existence of MBL has been proven empirically, little attention is given to understand consumers' motive to become a multi-brand loyal, particularly in the context of services. Therefore, taking this opportunity into account, the present study fills this gap by providing an in-depth understanding of the phenomenon. Article literatinetwork@emeraldinsight.com (Farzana Quoquab, Norjaya Mohd. Yasin, Rozhan Abu Dardak) Tue, 08 Apr 2014 00:00:00 +0100 Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107322&show=abstract http://www.emeraldinsight.com/10.1108/APJML-09-2013-0097 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers to attract store traffic were examined. <B>Design/methodology/approach</B> – Data were collected through mall intercept technique in six cities across India. Convenience sampling method was used to target metropolitan and non-metropolitan cities for data collection. <B>Findings</B> – Results suggest that consumers' attitude towards mall retailers' promotional strategies is influenced by shopping values and price consciousness, deal proneness, and coupon proneness. Age, education, and income influence consumers' attitude towards promotions. <B>Research limitations/implications</B> – Only three constructs of price perception scale were used for the research. Future research can include all the items of price perception scale to understand its applicability on Indian sample. Promotions offered by branded and non-branded retailers in malls were not examined. <B>Practical implications</B> – The findings can be useful to mall retailers for designing promotions to increase footfalls and sales. Promotions can be used by retailers to convey value and attract price conscious consumers. Retailers need to match their promotional offers according to price sensitivity and shopping motives of consumers. <B>Originality/value</B> – There is limited research to examine role of promotions used by mall retailers in attracting footfalls in Indian malls. The influence of price perceptions and shopping motives on promotions offered by retailers in Indian malls has not been examined. Article literatinetwork@emeraldinsight.com (Arpita Khare, Dhiren Achtani, Manish Khattar) Tue, 08 Apr 2014 00:00:00 +0100 Testing and validation of a hierarchical values-attitudes model in the context of green food in China http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107323&show=abstract http://www.emeraldinsight.com/10.1108/APJML-09-2013-0106 <strong>Abstract</strong><br /><br /><B>Purpose</B> – Values-attitudes hierarchical models are quite frequent in the consumer behaviour literature. In attitudinal models specific to food produced in an environmentally friendly way (i.e. “green” food), past research evidence mainly originating in Western cultures posits that the strongest path of the model can be found among collectivistic consumer values, general environmental attitudes, and attitudes specific to green food. On the other hand, in non-Western cultures (i.e. China), green food (e.g. organic) is perceived by consumers as safer to consume. With this as point of departure, the present paper aims to examine whether attitudes towards green food in a values-attitudes model in China are determined as postulated in past Western research. <B>Design/methodology/approach</B> – A “typical” (i.e. Western research evidence-based) values-attitudes hierarchical model was developed and a questionnaire comprising 34 items reflecting the conceptual model was designed. Data collection was focused on six major Chinese cities, as this is where the current changes in eating habits are predominantly taking place. Data were collected by personal interviews conducted by local researchers between January and March 2009 through a mall-intercept method. A total number of 479 respondents were recruited, equally distributed among the six cities. <B>Findings</B> – Collectivistic values and environmental attitudes were still found to be strong determinants of Chinese consumers' attitudes towards green foods; contrary to relevant Western findings, however, collectivism also influenced technological attitudes; which, in turn, influenced attitudes towards green food jointly with environmental attitudes. These findings point to the conclusion that Chinese consumers, possibly guided by altruistic predispositions, see technology as a positive determinant of both food safety and environmental friendliness in food production. Empirical findings like these highlight the need for adaptation of well-substantiated models to completely customised research approaches within new globally rising environments. <B>Originality/value</B> – It is still not quite clear how green food products are perceived in South-East Asian consumer cultures, as well as in other non-Western contexts. This scarcity makes the empirical examination of well-established values-attitudes hierarchies in such contexts valuable from an academic and practitioner's point of view. Article literatinetwork@emeraldinsight.com (Toula Perrea, Klaus G. Grunert, Athanasios Krystallis, Yanfeng Zhou, Guang Huang, Yue Hue) Tue, 08 Apr 2014 00:00:00 +0100 On the use of structural equation modeling in marketing image research http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107324&show=abstract http://www.emeraldinsight.com/10.1108/APJML-10-2013-0113 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The purpose of this paper is to assess the use of structural equation modeling in one specific field of marketing research, the image research. <B>Design/methodology/approach</B> – A meta-analysis of a sample of image marketing works using structural equation modeling (SEM). The period of investigation is limited to the last five years to test for possible positive return of previous assessments of SEM use on the current SEM application. <B>Findings</B> – Following this work, three major conclusions emerged: the study of homogenous samples of SEM models is required to get to accurate assessment of using the technique; SEM application is getting better probably due to learning from SEM reviews; and the reliance on a conjoint assessment of the various SEM issues is necessary to avoid parsimonious assessments. This study has provided a concise and refreshed view on the use of SEM in one marketing field, the image research. <B>Research limitations/implications</B> – 47 SEM papers and 99 models along five years were examined through this research. Although the authors reviewed four of the most consulted databases in marketing, the authors might miss several interesting works not available in these databases during the investigation. It is interesting to add on the works reviewed in this study and to re-conduct the analysis. The objective is not to doubt the consistency of SEM image research but to provide writers and readers with tools that enable them to produce better quality SEM research. Moreover, the quantitative analysis could be larger. Future research can consider computing other statistics. Finally, in the standards of most of marketing journals, this paper is a bit long. But as suggested by Babin <IT>et al.</IT>, journal editors should allow more space to SEM-based reviews as the nature of the discussion requires lengthening. <B>Practical implications</B> – Mastering the statistical tool in marketing research is as important as mastering the conceptual tool. Statistical learning and/or cooperation with statisticians is recommended. <B>Originality/value</B> – A multi-criteria review of works from one specific field in marketing research and across a recent period of time allowing for the test of possible positive return from previous reviews of SEM use on the quality of the current publications of SEM papers. Article literatinetwork@emeraldinsight.com (Yamen Koubaa, Rym Srarfi Tabbane, Rim Chaabouni Jallouli) Tue, 08 Apr 2014 00:00:00 +0100 Editorial http://www.emeraldinsight.com/journals.htm?issn=1355-5855&volume=26&issue=2&articleid=17107325&show=abstract Editorial literatinetwork@emeraldinsight.com (Ian Phau) Tue, 08 Apr 2014 00:00:00 +0100