Emerald | International Journal of Pharmaceutical and Healthcare Marketing | Table of Contents http://www.emeraldinsight.com/1750-6123.htm Table of contents from the most recently published issue of International Journal of Pharmaceutical and Healthcare Marketing Journal en-gb Tue, 01 Apr 2014 00:00:00 +0100 2014 Emerald Group Publishing Limited editorial@emeraldinsight.com support@emeraldinsight.com 60 Emerald | International Journal of Pharmaceutical and Healthcare Marketing | Table of Contents http://www.emeraldinsight.com/common_assets/img/covers_journal/ijphmcover.gif http://www.emeraldinsight.com/1750-6123.htm 120 157 Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109200&show=abstract http://www.emeraldinsight.com/10.1108/IJPHM-04-2013-0019 <strong>Abstract</strong><br /><br /><B>Purpose</B> – Drawing on a socio-cognitive model, the theory of planned behaviour (TPB), the aim of this paper is to investigate whether the effects of social cognition on intention to consume dietary supplements moderate by health motivation. <B>Design/methodology/approach</B> – This study was carried out using a cross-sectional survey approach. Subjects comprised 438 undergraduate students from six universities in Malaysia. <B>Findings</B> – Given strong support for the extended TPB's application to dietary supplements consumption provided by the study, it seems feasible that desirable changes in attitude, social norms, and perceptions of control might lead to corresponding changes in behavioural intention. The empirical findings, which are based on multi-group analysis, show that the strength of the relationships between informational influence, consumer attitude, and their intention to consume dietary supplements are strongly influenced by health motivation. <B>Practical implications</B> – This research sets the ground for stakeholders in the healthcare and pharmaceutical sectors to improve their understanding of what drives dietary supplements consumption. Armed with this knowledge, marketers and health professionals could plan and execute their marketing strategies and health interventions more effectively. <B>Originality/value</B> – The core contribution lies in an important extension of social cognitive model by incorporating the moderating effect of health motivation. This study demonstrates the measurement validity and predictive efficacy of the proposed integrative model which can be used as a promising framework to examine other preventive health behaviours. Article literatinetwork@emeraldinsight.com (Nor Azila Mohd Noor, Sheau-Fen Yap, Kok-Hong Liew, Edwin Rajah) Tue, 01 Apr 2014 00:00:00 +0100 Factors associated with physicians' prescribing behavior for treatment of influenza in the USA http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109201&show=abstract http://www.emeraldinsight.com/10.1108/IJPHM-01-2013-0002 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The aim of this paper is to identify factors (i.e. age, gender, ethnicity, type of medical facility, geographical location, etc.) associated with physicians' prescribing behavior when treating influenza in the USA. The study aims to examine why the number of antiviral prescriptions remains substandard. <B>Design/methodology/approach</B> – Data were obtained from the National Ambulatory Medical Care Survey for each influenza season between the years of 2005-2008. Bivariate analyses and two models of multivariate logistic regression analyses (one with no fixed effect and the other including year as a fixed effect) were used to analyze the data. <B>Findings</B> – The results from this study revealed that among family practice physicians, 40.5 percent prescribed antiviral medications to patients presenting with influenza while 59.5 percent prescribed another form of medication. Antibiotics comprised 41.3 percent of the prescriptions for treatment of influenza. Multivariable logistic regression analyses revealed that race (White; <IT>p</IT>=0.023), type of health setting (private solo/group practice; <IT>p</IT>=0.041), employment status (owner; <IT>p</IT>=0.046), and metropolitan location (metropolitan statistical area; <IT>p</IT>=0.032) were all significantly associated with prescribing antivirals. Patients' expected source of payment (private insurance) and geographical location (Midwest) of health facility were marginally associated with prescribing antivirals. <B>Originality/value</B> – By identifying factors associated with physicians' prescribing practices of antiviral medications, a more timely diagnosis and treatment of influenza can occur. Efforts should be targeted to improve physician education and awareness of the illness. Interventions may be implemented to improve the prescribing of antiviral medications and potentially inappropriate prescribing. Article literatinetwork@emeraldinsight.com (Payal Patel-Dovlatabadi) Tue, 01 Apr 2014 00:00:00 +0100 Relating patient satisfaction to nurses' job satisfaction, job security, and obedience OCBs http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109202&show=abstract http://www.emeraldinsight.com/10.1108/IJPHM-01-2013-0001 <strong>Abstract</strong><br /><br /><B>Purpose</B> – This paper aims at investigating the relationships among patient satisfaction, and nurses' job security, job satisfaction, and obedience OCBs within the setting of private hospitals in Damascus and Rural Damascus Governorates. <B>Design/methodology/approach</B> – A cross-sectional survey conducted within private hospitals in Damascus and Rural Damascus Governorates had resulted in (325) subjects of nurses, and (393) subjects of patients. Double-translation, face validation, exploratory factor analysis, and Cronbach's alpha were used to validate measures used in this study with respect to the Syrian context. Afterwards, the two samples were aggregated on the basis of hospital-department. That is, 217 cases had resulted, and were used to test the proposed model, and revise it if required. <B>Findings</B> – The results indicate that job security positively influences both job satisfaction and obedience OCBs. Both job satisfaction and obedience OCBs fully mediate the relationship between job security and patient satisfaction. Obedience OCBs partially mediate the relationship between job satisfaction and patient satisfaction. <B>Research limitations/implications</B> – Further investigations in other service-providing settings (e.g. telecommunications) are needed for more evidence of the model validity. Using cross-sectional design in testing causalities has been criticized by several researchers, so longitudinal method is recommended in further investigations for the model. Wider views could be delivered if more of other attitudinal variables are included in the model. <B>Practical implications</B> – Better levels of patient satisfaction could be achieved through enhancing nurses' perceptions towards job security. Job satisfaction would be an important factor in keeping positive levels of patient satisfaction, especially when employment at one private hospital lacks security and stability. <B>Originality/value</B> – This research comes to be one of the first studies to provide evidence of the full mediation that job satisfaction and obedience OCBs play regarding the relationship between job security and patient satisfaction. In addition, this study proves the partial mediation that obedience OCBs play between job satisfaction and patient satisfaction. Article literatinetwork@emeraldinsight.com (Ali Bassam Mahmoud, William D. Reisel) Tue, 01 Apr 2014 00:00:00 +0100 CSR-based model of clinical governance http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109248&show=abstract http://www.emeraldinsight.com/10.1108/IJPHM-05-2013-0026 <strong>Abstract</strong><br /><br /><B>Purpose</B> – Clinical governance effectiveness is built on the responsibility of clinical members towards other stakeholders inside and outside the hospital. Through the testing of the hypotheses on the relationships between clinical governance and its antecedents, this paper aims to corroborate that emotional intelligence is the first layer of bricks, ethics and trust the second layer, and corporate social responsibility (CSR) the third layer of the entire architecture of clinical governance. <B>Design/methodology/approach</B> – A total of 409 responses in completed form returned from self-administered structured questionnaires dispatched to 705 clinical staff members underwent the structural equation modeling (SEM)-based analysis. <B>Findings</B> – Emotional intelligence among clinicians, as the data reveals, is the lever for ethics of care and knowledge-based or identity-based trust to thrive in hospitals, which in turn activate ethical CSR in clinical activities. Ethical CSR in clinical deeds will heighten clinical governance effectiveness in hospitals. <B>Originality/value</B> – The journey to test research hypotheses has built layer-by-layer of CSR-based model of clinical governance in which high concentration of emotional intelligence among clinical members in the hospital catalyzes ethics of care and knowledge-based or identity-based trust, without which, CSR initiatives to cultivate ethical values cannot be successfully implemented to optimize clinical governance effectiveness in Vietnam-based hospitals. Article literatinetwork@emeraldinsight.com (Luu Trong Tuan, Luu Thi Bich Ngoc) Tue, 01 Apr 2014 00:00:00 +0100 Communication needs of medical tourists: an exploratory study in Thailand http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109203&show=abstract http://www.emeraldinsight.com/10.1108/IJPHM-10-2012-0010 <strong>Abstract</strong><br /><br /><B>Purpose</B> – The aim of this paper is to contribute a conceptualization of the information and communication needs of medical tourists from Western countries in an Asian health care context. <B>Design/methodology/approach</B> – Multi-phase, semi-structured, in-depth interviews and observations were conducted with 27 multi-source informants who have communication experience in the international healthcare setting. <B>Findings</B> – Multi-level information provision should be used to address communicative incongruence in Asian healthcare provider – Western patient encounters as was self-reported by the participants and observed by authors. The use of an informative communication model is proposed in order to facilitate interaction and the effective transfer of information with Western patients to overcome negative, underlying emotions and enable autonomous decision making by the patients. <B>Research limitations/implications</B> – This exploratory study is focused on Western patients and Asian practitioners in Thailand. Future research in other countries and with patients from other geographical areas could expand to generalize findings. <B>Practical implications</B> – Fostering information sharing with Western patients by using an integrative communication model can improve patient satisfaction and health outcomes. The need for developing and implementing these improved practices for communicating with Western patients is reflected by the healthcare industry's current developmental trends helping to lead to a future of health service internationalization. <B>Originality/value</B> – This is the first empirical study to provide insights concerning the communication needs and coping strategies of Western patients with Asian doctors in developing countries. Article literatinetwork@emeraldinsight.com (Anothai Ngamvichaikit, Rian Beise-Zee) Tue, 01 Apr 2014 00:00:00 +0100 The future of pharmaceutical and healthcare marketing: behavioural perspectives to innovation, adaptation, and change http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109204&show=abstract Editorial literatinetwork@emeraldinsight.com (Avinandan Mukherjee) Tue, 01 Apr 2014 00:00:00 +0100 2013 Awards for Excellence http://www.emeraldinsight.com/journals.htm?issn=1750-6123&volume=8&issue=1&articleid=17109205&show=abstract 2013 Awards for Excellence Tue, 01 Apr 2014 00:00:00 +0100