Arts and the Market: Volume 6 Issue 2

Personality and interest in the visual arts

Catherine L. Bachleda, Asmae Bennani

The purpose of this paper is to explore the relationship between personality and interest in the visual arts in a sample of Moroccan workers.

Increasing loyalty in the arts by bundling consumer benefits

Emma Hall, Wayne Binney, Julian Vieceli

Operatic events are an important sector of the performing arts industry and are currently facing the challenges of decreasing demand and price-based competition from other sectors…

Comparing the persuasiveness and professionalism of newspaper, blog, and social media sources of information in marketing and reviewing theatre

Russell Thomas Warne, Malisa M. Drake-Brooks

The purpose of this paper is to determine the influence that newspaper, blog and social media sources of information about a play have on respondents’ willingness to purchase a…

Consuming the Korean: memetic kitschization of unorthodox aesthetics in Gangnam Style

Soonkwan Hong, Chang-Ho Kim

The purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities become everyday necessities for global consumers’ identity struggle, prototypes for…

Communicating an arts foundation’s values: sights, sounds and social media

Linda Wilks

The purpose of this paper is to test and refine the long-established signal transmission model of the communication process by examining the ways in which a newly formed nonprofit…