Asia Pacific Journal of Marketing and Logistics: Volume 28 Issue 4

Subject:

Table of contents

Social stratification, materialism, post-materialism and consumption values: An empirical study of a Chinese sample

Ying Wang

The increased income and modernity have greatly impacted Chinese consumers’ attitudes and purchasing behavior, making them more sophisticated than ever before. The purpose of this…

2641

Consumer control, dependency and satisfaction with online service

Shiu Fai Chan, Bradley R. Barnes, Kyoko Fukukawa

The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented…

2152

A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis

Jiwat Ram, Ming-Lu Wu

The purpose of this paper is to investigate the possible mediating role of switching cost (SC) in influencing customer loyalty (CL).

1500

Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities

Anushree Tandon, Ashish Gupta, Vibhuti Tripathi

The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and…

2648

Gender differences in Taiwan’s hypermarkets: Investigating shopping times and product categories

Tsung-Sheng Chang, Hsiaoping Yeh

Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative…

Evaluating the implementation performance of a supplier development program

Srikanta Routroy, Sudeep Kumar Pradhan, C.V. Sunil Kumar

The purpose of this paper is to quantify, evaluate and compare the implementation performance of a supplier development (SD) program using graph theoretic approach (GTA).

The evolution of fan kingdom: the rising, expansion, and challenges of human brands

Stephen Chi-Tsun Huang, Tsui-Ju Huang

The purpose of this paper is to discuss four main research questions which are as follows: how does a consumer turn into a devoted fan? How does a devoted fan react to the…

1195

The impact of country-of-origin image on brand loyalty: evidence from Iran

Fariba Esmaeilpour, Mohammad Ali Abdolvand

The purpose of this paper is to examine the effects of country-of-origin (COO) image on brand attitude and brand loyalty of Generation Y’s consumers toward two categories of…

2465

The impact of cultural authenticity on brand uniqueness and willingness to try: The case of Chinese brands and US consumers

Sarah Song Southworth, Jung Ha-Brookshire

In response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural…

2806

Brand management in a situation of an economic crisis: Methods of strengthening the brand value in the scope of emerging markets

Rafał Drewniak, Robert Karaszewski

The purpose of this paper is to present modern marketing tools used by today’s businesses to maintain or strengthen the value of their brands in the conditions of deteriorating…

1901
Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau