Table of contents
Pink or blue? The impact of gender cues on brand perceptions
Alexandra Claudia Hess, Valentyna MelnykThe purpose of this study is to investigate whether, how and why gender cues influence brand perception and subsequent purchasing behaviour.
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Rico Piehler, Ceridwyn King, Christoph Burmann, Lina XiongThis study aims to develop comprehensive definitions, conceptualizations and measures of four internal brand management (IBM) outcomes, namely, brand understanding, brand…
Consumer anger: a label in search of meaning
Paolo AntonettiThe paper aims to propose a new conceptualisation of consumer anger directed against a company.
Mobilizing hegemonic practices in trajectories of conspicuous resistance
Elizabeth Mamali, Peter NuttallFocusing on a community organisation, the purpose of this paper is to unravel the process through which infringing contested practices that threaten or compromise the community’s…
Agency and empowerment in consumption in relation to a patriarchal bargain: The case of Nigerian immigrant women in the UK
Andrew Lindridge, Lisa Peñaloza, Onipreye WorluThis research aims to explore how female immigrants use consumption to challenge and support their husband's position within the context of their patriarchal bargain.
Asymmetric demand patterns for products with added nutritional benefits and products without nutritional benefits
Ji Yan, Kun Tian, Saeed Heravi, Peter MorganThis paper aims to investigate consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy…
The effect of the discounted attribute importance in two-sided messages
Cristiane Pizzutti, Kenny Basso, Manuela AlbornozThe purpose of this research is to test the importance of the discounting attribute in the two-sided communication from a retail salesperson as a boundary condition that…
The producer-consumer classification gap and its effects on music festival success
Bram Kuijken, Mark A.A.M. Leenders, Nachoem M. Wijnberg, Gerda GemserProducers and consumers – who represent opposing sides of the market – have different frames of reference, which may result in differences in classification of the same products…
How non-consumption goals (elicited by competitive setting or social risk) and self-confidence influence the importance of trivial attributes in product evaluation
Na XiaoThis research aims to provide new empirical evidence, showing that trivial attributes can exert a significant impact on product evaluation when they help to fulfill…
The selfie phenomenon – consumer identities in the social media marketplace
Richard Kedzior, Douglas E. Allen, Jonathan SchroederThe purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.
Understanding the selfie phenomenon: current insights and future research directions
Weng Marc LimThis paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace.
Heterotopian selfies: how social media destabilizes brand assemblages
Joonas Rokka, Robin CannifordDigital technologies are changing the ways in which the meanings and identity of both consumers and brands are constructed. This research aims to extend knowledge of how…
Brand selfies: consumer experiences and marketplace conversations
Caterina Presi, Natalia Maehle, Ingeborg Astrid KleppeThe purpose of this paper is to explore the brand selfie phenomenon on two different levels. On the level of consumer brand experiences, the focus is on how brand selfie practices…
Classifying the narrated #selfie: genre typing human-branding activity
Toni Eagar, Stephen DannThis paper explores the purposive use of the selfie in the construction of personal narratives that develop and support an individual’s human brand. Selfies were divided into…
Beauty blogger selfies as authenticating practices
Valerie Gannon, Andrea ProtheroThe purpose of this paper is to consider the use of beauty blogging selfies in conveying consumer authenticity. The authors used an under-researched consumer-based authenticity…
Insight into the motivation of selfie postings: impression management and self-esteem
Kathrynn Pounders, Christine M. Kowalczyk, Kirsten StowersSocial media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The…
From liberation to control: understanding the selfie experience
Richard Kedzior, Douglas E. AllenThis paper aims to serve as an integrative literature review that organizes the burgeoning literature and findings related to possible impacts of the selfie phenomenon on…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall