International Journal of Bank Marketing: Volume 34 Issue 6

A meta-analysis of satisfaction in the banking sector

Wagner Junior Ladeira, Fernando De Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Clécio Falcão Araújo

The purpose of this paper is to present a systematic framework with a meta-analytical approach to distinguish various types of antecedents and consequences of satisfaction in the…

The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship

Ainsworth Anthony Bailey, Faisal Albassami, Soad Al-Meshal

The purpose of this paper is to assess the impact of a global measure of internal marketing on bank employee job satisfaction and employee commitment to the bank. In addition, the…

Quality of service and customer satisfaction: a conjoint analysis for the Nigerian bank customers

Samson Yusuf Dauda, Jongsu Lee

The purpose of this paper is to evaluate the perceptions of Nigerian banking customers regarding customers’ evaluation of their banks service quality based on their banks actual…

Malaysian consumers’ willingness to choose Islamic mortgage products: An extension of the theory of interpersonal behaviour

Hanudin Amin, Abdul-Rahim Abdul-Rahman, Dzuljastri Abdul-Razak

The purpose of this paper is to understand consumers’ willingness to choose Islamic mortgage products as a way to help Islamic banks tap into the Islamic mortgage sector in…

Customer value proposition, corporate transformation and growth in Caribbean financial firms

Trevor Alexander Smith

The purpose of this paper is to advance a model for identifying the superior customer value proposition that evolves through a process of corporate transformation while…

How personal advisors make a difference in serving “almost rich” bank customers

Olof Wahlberg, Peter Öhman, Christer Strandberg

The purpose of this paper is to explore mass affluent customer perceptions of the service quality delivered by personal advisors and banks, and the contributions of personal…

Determinants of Ghanaian banks’ credit to the “missing middle”: a supply side approach

Isaac Boadi

The purpose of this paper is to use bank-level panel data to examine the determinants of Ghanaian banks credit to SMEs often referred to as the “Missing Middle.” Demands for bank…

Exploring the mechanism of consumer responses to CSR activities of Islamic banks: The mediating role of Islamic ethics fit

Rania B. Mostafa, Farid ElSahn

Drawing on social identity theory, the purpose of this paper is to propose and test a conceptual framework of the mechanism of customer response toward corporate social…