International Journal of Retail & Distribution Management: Volume 44 Issue 10

Guest editorial

Brigitte de Faultrier

The representation of shopping in children’s books

Olivier Badot, Joel Bree, Coralie Damay, Nathalie Guichard, Jean Francois Lemoine, Max Poulain

The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds.

Perception of young children of the ideal shopping experience

Zsuzsa Deli-Gray, Marie-Pierre Pinto, Cécile McLaughlin, Roland Szilas

The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping…

Convenience stores and discretionary food consumption among young Tokyo consumers

David Marshall

The purpose of this paper is to consider the question of young consumer’s discretionary consumption in Japan where the ready access to convenience stores, or “konbini”, presents a…

Exploring children’s responses to store atmosphere

Kafia Ayadi, Lanlan Cao

The purpose of this paper is to explore children’s responses to store atmosphere, and the role of parent-child interaction in these responses.

“Boys and dolls; girls and cars”: Children’s reactions to incongruent images in a retailer’s catalogue

Isabelle Ulrich, Pascale Ezan

French retailer, Système U, has triggered controversial debates among professionals and parents recently, by inserting images revolutionising gender norms in its Christmas toy…

The child “in absentia” in furniture retail catalogues

Valérie-Inés de La Ville, Anne Krupicka

From an interpretive semiology perspective this paper examines the meaning suggested by the absence of children in newspaper advertisements, commercial websites and catalogue…