Table of contents
E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender
Imran Khan, Zillur RahmanThe purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this…
The double-edge effect of retailers’ cause-related marketing: When scepticism cools the warm-glow effect
Aïda Mimouni Chaabane, Béatrice ParguelCause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they…
The moderating role of consumer characteristics in the relationship between website quality and perceived usefulness
Edward Shih-Tse WangOnline group buying (OGB) websites have rapidly increased in number in recent years and have become an interesting model for online transactions. Previous studies have shown that…
CSR: retailer activities vs consumer buying decisions
Ulf Elg, Jens HultmanThe purpose of this paper is to investigate how a retailer’s corporate social responsibility (CSR) activities and image influence consumer perceptions regarding the firm’s social…
Adding store to web: migration and synergy effects in multi-channel retailing
Edoardo Fornari, Daniele Fornari, Sebastiano Grandi, Mario Menegatti, Charles F. HofackerThe purpose of this paper is to investigate the topic of multi-channel retailing. Specifically, the research intends to determine if and to what extent the opening of physical…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers