International Marketing Review: Volume 32 Issue 3/4

Subject:

Table of contents - Special Issue: Cross-cultural and cross-national consumer research: psychology, behavior, and beyond

Guest Editors: Dr Nina Michaelidou, Professor Nina Reynolds, Dr Luke Greenacre and Dr Louise M. Hassan

Baby Boomers of different nations: Identifying horizontal international segments based on self-perceived age

Lynn Sudbury-Riley, Florian Kohlbacher, Agnes Hofmeister

The purpose of this paper is to investigate self-perceived age among Baby Boomers in the UK, Germany, Japan, and Hungary, and identifies two horizontal segments based on the way…

2238

Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders

Carlos J. Torelli, Sharon Shavitt, Young Ik Cho, Allyson L. Holbrook, Timothy P. Johnson, Saul Weiner

The purpose of this paper is to investigate cultural variations in the qualities that White Americans and Hispanic Americans believe power-holders should embody, and the…

1365

Consumer-based brand equity measurement: lessons learned from an international study

George Christodoulides, John W. Cadogan, Cleopatra Veloutsou

The purpose of this paper is to examine the performance of Aaker’s dominant conceptualization of consumer-based brand equity (brand awareness, brand associations, perceived…

8755

Is there a global multichannel consumer?

Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Fiona Sussan

The purpose of this paper is to present a buying process for the multichannel consumer (MCC) that starts at online information search and ends at the offline retail channel and…

2003

A cross-nationally validated decision-making model of environmental coaction

Joshua D. Newton, Fiona J. Newton, Thomas Salzberger, Michael T. Ewing

Multiple environmental behaviors will need to be adopted if climate change is to be addressed, yet current environmental decision-making models explain the adoption of single…

Online movie ratings: a cross-cultural, emerging Asian markets perspective

Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph A. Sy-Changco, Ramendra Singh

The purpose of this paper is to examine the influence of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions, as well as the…

2314

Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil

John Thøgersen, Marcia Dutra de Barcellos, Marcelo Gattermann Perin, Yanfeng Zhou

The purpose of this paper is to investigate if consumer buying motives regarding organic food in emerging economies China and Brazil are culture bound or determined by key…

7519

Consumer characteristics and the use of social networking sites: A comparison between Korea and the US

Cheol Park, Jongkun Jun, Thaemin Lee

This study examined the antecedents and consequences of intensity of SNS use in a cross-cultural context. The purpose of this paper is to examine the impacts of three IT-related…

3146

The impact of comparative affective states on online brand perceptions: a five-country study

Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou

The extant literature highlights the significant role of brand perceptions in buying behavior and brand equity. Despite the importance of brand perceptions and the proliferation…

1488
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan