Table of contents - Special Issue: Country of origin research revisited: seeking new methods and variables
Guest Editors: Eunju Ko, Byeong-Joon Moon, Peter Magnusson
Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin
George Balabanis, Nikoletta-Theofania SiamagkaDespite the well-established impact of consumer ethnocentrism (CET) on purchase intentions, extant literature offers limited evidence on actual purchase behaviour. The purpose of…
The EU as superordinate brand origin: an entitativity perspective
Adamantios Diamantopoulos, Marc Herz, Nicole Koschate-FischerDrawing from the entitativity theory, the purpose of this paper is to focus on the European Union (EU) as a superordinate entity and investigate the extent to which a “Made-in-EU”…
COO vs ROO: importance of the origin in customer preferences towards financial entities
José Manuel García-Gallego, Antonio Chamorro MeraThe purpose of this paper is to determine the importance that customers give to the origin attribute when selecting a financial entity compared to other features directly related…
Country of origin effects in international marketing channels: How overseas distributors account for the origins of products and brands
Byeong-Joon Moon, Han-Mo OhThe purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating…
Buy-national campaigns: congruence determines premiums for domestic products
Andrea Insch, Damien Mather, John KnightThe purpose of this paper is to investigate consumer willingness to pay a premium for domestically manufactured products in the context of a buy-national campaign and the role of…
Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection
Namhoon Kim, Eunha Chun, Eunju KoThe purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions…
A store brand’s country-of-origin or store image: what matters to consumers?
Tony C. Garrett, Sungkyu Lee, Kyounghee ChuThe purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of…
Drawing negative inferences from a positive country-of-origin image: Consumers’ use of COI and price levels to assess counterfeit drugs
Kashef A. MajidThe purpose of this paper is to explore how a positive country-of-origin image will impact consumer perceptions for a high-risk product when the price is unexpectedly low.
The effect of COO on retail buyers’ propensity to trial new products
James Reardon, Donata Vianelli, Chip MillerThe purpose of this paper is to theorize country-of-origin (COO) to be important to retail buyers in making purchase decisions. However, this question has not been addressed in…
Country of origin and ethnocentrism in the context of lateral, upward and downward migration
Mohammadali Zolfagharian, Roberto Saldivar, Jakob BraunThe purpose of this paper is to examine the effects of consumer ethnocentrism and country of origin across different immigrant communities.
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan