International Marketing Review: Volume 34 Issue 5

Perceptions of justice and organisational commitment in international mergers and acquisitions

Emanuel Gomes, Kamel Mellahi, Sunil Sahadev, Amy Harvey

Although there is substantial and accumulating evidence on the link between market entry modes and performance, evidence regarding their impact on employee’s perceptions and…

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

Thi Song Hanh Pham, Lien Le Monkhouse, Bradley R. Barnes

Drawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study…

Marketing research on mergers and acquisitions: a systematic review and future directions

Michael Christofi, Erasmia Leonidou, Demetris Vrontis

The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in…

Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises

Manlio Del Giudice, Ahmad Arslan, Veronica Scuotto, Francesco Caputo

The purpose of this paper is to address internationalisation of small- and medium-sized enterprises (SMEs) by specifically focussing on collaborative entry modes. Despite…

Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies

Ziko Konwar, Nikolaos Papageorgiadis, Mohammad Faisal Ahammad, Yumiao Tian, Frank McDonald, Chengang Wang

The purpose of this paper is to examine the role of dynamic marketing capabilities (DMC), foreign ownership modes and sub-national locations on the performance of foreign-owned…